Addison-based Bottle Rocket—a globally acclaimed digital experience consultancy and part of the Ogilvy worldwide network—has appointed Andrew Sevin as its new president.
The firm said that Sevin will be responsible for Bottle Rocket’s strategic direction, operations management, HR and people functions, and revenue and growth trajectory.
“Andrew is a seasoned executive that has always leaned into the power of curiosity to build deep relationships with our people and our customers,” said Bottle Rocket CEO Rajesh Midha....
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![My second year (in teaching high school English), things began looking up. I cracked the code and figured out how to motivate students. I had lessons I could improve upon. And I started getting curious — what could the sciences teach me about how we learn? Most of what I read at that time could be classified as pop psychology — secondhand accounts of “brain science” studies. ...One particular study involved our sense of smell and memory. I had been reading Robert Jutte’s 2004 book “A History of Senses,” and I stumbled upon this interesting remark: “Our sense of smell is most directly linked to memory.” Hmm — smell and memory are linked. I began to think how this could be applied to some of our creative writing assignments... Excerpt from “Seductive Interaction Design,” by Stephen Anderson [Sources: Capital One, Stephen Anderson]](https://s24806.pcdn.co/wp-content/uploads/2018/09/Stephen-Anderson_CapitalOne_Garage-360x203.jpg)
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