advertising

Fort Worth’s Simpli.fi Appoints New CFO

by | Oct 20, 2023
Evan Kolter succeeds Andries Marx, who led Simpli.fi's finance and human resources teams through rapid growth over the last 10 years, the company said.
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Dallas Innovates Digital Ad Specs
by | Sep 7, 2023



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Dallas-Based Doable Launches as ‘First-Ever’ Creative Agency Founded, Staffed by Talent With Disabilities
Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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Fort Worth’s Simpli.fi Launches ZTV for Audience-Targeted CTV Advertising
by | Jul 19, 2023
Connected TV—or CTV—advertising refers to video ads that are delivered via a streaming service during a viewer's movie, television show, or other video content, and then watched on an actual TV set.
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Look at Some Major Local Winners From AAF Dallas’ 2020 American Advertising Awards

by | Mar 18, 2020
Among the American Advertising Federation of Dallas' 2020 American Advertising Awards winners are The Richards Group, Toyota, SMU, and UNT. Check out some of the award-winning campaigns.
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deal
Follow the Money: Aligned Energy Gets $495M, TPG Fund Nets $1.7B; AT&T Buys Ad Platform
by | Oct 24, 2019
In this weekly roundup of funding, merger, and acquisition activity involving companies in North Texas, you’ll also find news from Trinity Private Equity Group, Crestline Investors, Lone Star Analysis, and Baymark Partners.
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Simpli.fi
MarTech: Simpli.fi Tapping into Geolocation Using AI for Advertising Success
by | Aug 13, 2018
Fort Worth-based Simpli.fi has been pioneering geolocation-based advertising since 2010 and has experienced rapid growth and awards while also adding clients.
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DriveAds turns semi-truck trailers into rolling billboards
DriveAds Inks Deal With Fleet Management Tech Leader Omnitracs
by | Jun 6, 2018
The DriveAds technology turns trailers into rolling billboards and monitors the demographics of eyeballs that see the advertising.
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advertising

Do Older Workers Still Fit in at Ad Agencies? Here’s a Thought

by | May 7, 2018
Imaginuity Chief Delivery Officer Tony Osterhaus gives his take on the benefits older workers can bring to advertising agencies.
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advertising
Dallas’ Reel FX Spins Off Advertising Arm Into Company ‘Challenging the Status Quo’
by | Feb 22, 2018
ATK PLN will have offices in Dallas, Hollywood, and Montreal and can pull talent from Reel FX and its other sister company, Flight School.
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Ridealong
RideAlong Media Expands Focus, Reaches 15 States in U.S.
by | Aug 17, 2017
What started as a closed loop of pre-selected advertisements that ran on tablets on the seatback of Uber and Lyft vehicles has morphed into a self-guided and interactive in-car directory powered by Google Places.
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Jana Boone, Calvin Carter, Mark McKinney and, Andrew Sevin
Bottle Rocket Expands Leadership, Strategic Roles
by | May 9, 2017
CEO Calvin Carter says the moves will bring greater focus and firepower to the evolving business.
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Enilon

Enilon Expands Along with Marketing Innovations

by | May 10, 2016
A website for Flexjet recently won a marketing award for Enilon.
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