MarketTime—a Dallas-based B2B commerce platform connecting brands, agencies, salespeople, and retailers—has named John Batdorff as chief revenue officer to continue to drive a customer-centric approach to growth by bringing sales, customer success, and revenue operations under one leader to help the company serve clients with greater alignment and focus.
As MarketTime continues building toward its position as the leading platform for the wholesale industry, unifying these functions under a single leader sets the company up for steady, repeatable growth, the company said. Batdorff will oversee the full revenue lifecycle, from bringing in new customers to deepening current relationships, with an emphasis on long-term partnership rather than short-term wins.
“This appointment is about our customers,” CEO Todd Litzman said in a statement. “As we grow, bringing sales, customer success, and revenue operations together under one leader keeps us aligned and focused on what matters—serving brands, agencies, salespeople, and retailers well over the long haul. John understands that revenue follows great relationships, not the other way around. He’s a listener and a builder, and a great fit for our community.”
Focusing on customer outcomes
With more than 25 years of sales experience, leading SaaS and technology companies, and concentrating on customer retention and long-term partnership, Batdorff joins MarketTime from PushPress, a fitness-industry SaaS platform, where he served as vice president of sales & director of partnerships.. Earlier, he was in charge of customer success, giving him a comprehensive view of what it takes to earn and keep a customer’s trust.
During his tenure, Batdorff helped grow the business from $1M to $20M in annual recurring revenue, supported by strong customer adoption, high retention, and a team culture that kept 95% of its people, MarketTime said. With experience in customer success, partnerships, and go-to-market, he is well-equipped to advance MarketTime’s “mission of strengthening the entire B2B community,” the company said.
“I was drawn to MarketTime because it’s a customer-first company, built to serve the people who power this industry,” Batdorff said. “My focus will be on doing more for the customers we already have, and earning new ones, so MarketTime continues to be a partner this community can count on.”
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