Bedford-based youth enrichment platform Unleashed Brands—which provides fun, enriching environments to “help kids learn, play, and grow” through franchise brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, and more—has named James Franks as its new chief franchise officer.
Franks returns to Unleashed Brands after serving as head of franchise growth for WellBiz Brands. During his previous stint with Unleashed Brands, he helped grow franchise recruitment efforts throughout the platform, awarding more than 330 franchise locations and supporting the company’s evolution into a multi-brand youth enrichment organization. Throughout its portfolio, Unleashed Brands said it now serves millions of children annually through more than 1,500 locations nationwide.
“James isn’t just a great franchise development leader, he’s someone who helped build this company alongside us,” Unleashed Brands Founder and CEO Michael Browning Jr. said in a statement. “I’ve known James for years and have seen firsthand the passion, experience and leadership he brings to an organization. He understands our brands, believes in our mission and knows what makes a great franchise partner.”
He added, “As we continue expanding our platform and serving more kids and families, I’m excited to welcome James back and have him lead this next chapter of growth.”
With more than 25 years of experience in franchise development, franchise recruitment, and multi-brand franchise growth, Franks has a strong track record for creating high-performing development programs that lead to long-term success, the company said. During his career, he has helped brands scale thoughtfully while building strong franchisee relationships and maintaining sustainable growth.
“Returning to Unleashed Brands feels like coming home,” said Franks. “Having spent nearly six years with the organization, I’ve seen firsthand the impact our brands have on kids, families and franchisees. The opportunity ahead is tremendous, and I’m excited to help more entrepreneurs bring these brands to their communities while continuing to expand our impact on families nationwide.”
Unleashed Brands portfolio currently includes Urban Air, The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts, and Water Wings Swim School.
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