Last August, the PGA of America opened its new headquarters in Frisco, offering 600 PGA members, dignitaries, and guests a look at what it called “a destination for the future of golf.” Today, something opened just steps away that will be a prime stopover for that destination—the new $520 million Omni PGA Frisco Resort.
Today’s ribbon-cutting marks a new milestone in the 660-acre PGA Frisco campus, which will include two new 18-hole championship courses, a 30-acre practice facility, a performance center, and the PGA District, featuring a “one-of-a-kind” indoor and outdoor golf-centered entertainment area.
“Texas is already a prime destination for tourists and golfers, but with more than two dozen tournaments already scheduled for this amazing resort, it will encourage even more growth and investment in the Frisco area,” Texas Governor Greg Abbott said at today’s event. Abbott helped cut the ribbon before 350 community and business leaders and noted that the new resort will create 1,000 new jobs.
500 guest rooms, a Lounge by Topgolf, and golf options galore
A Room with a View: A guest room at the newly opened Omni PGA Frisco Resort [Photo: Omni Resorts]
The Omni PGA Frisco Resort tees up a lot more than 500 guest rooms plus suites. It also offers 10 four-bedroom ranch houses, four pools including an adults-only rooftop infinity pool, a full-service Mokara Spa, a Lounge by Topgolf, and more than 127,000 square feet of indoor and outdoor meeting and event space.
If you check in you may need to work on your swing, and there are plenty of ways to do that. The resort offers “unique simulation and coaching experiences” along with playing options including the two 18-hole championship golf courses—Fields Ranch East, designed by Gil Hanse, and Fields Ranch West, designed by Beau Welling.
If you’re not a long hitter or your short game needs work, there’s The Swing, a lighted 10-hole, par-3 short course. There’s also The Dance Floor, a two-acre putting course and entertainment area.
Trick Rider at Omni PGA Frisco Resort [Photo: Trick Rider]
Not to mention 13 restaurant and bar offerings, including Trick Rider (above) which features a 16-foot-long, nine-foot-high crystal horse chandelier is suspended above Trick Rider’s bar.
One more reason the Dallas area has become America’s golf capital
Fields Ranch golf courses at Omni PGA Frisco Resort [Photo: Omni Resorts]
The resort is scheduled to host the KitchenAid Senior PGA Championship on May 24-28, 2023. An additional 26 additional championships are already scheduled—including two PGA championship events and the KPMG Women’s PGA Championship—through 2034.
The new Omni resort adds to a long list of reasons the Dallas area is becoming America’s golf capital. In addition to the PGA of America HQ in Frisco, Dallas is the corporate home of Topgolf, Drive Shack, Drive Shack’s Puttery entertainment concept, Invited (formerly ClubCorp), and Arcis Golf. Those last two are the No. 1 and No. 2 owners of golf and country clubs in the U.S.
North Texas is also home to the first Puttery mini golf and restaurant/bar concept, at Grandscape in The Colony, where Tiger Woods’ PopStroke mini golf concept is also slated to open by early 2024.
More looks at Omni PGA Frisco Resort
Governor Greg Abbott helps cut the ribbon at the new Omni PGA Frisco Resort [Photo: Office of the Governor]
The Lookout Lounge and Bar at Omni PGA Frisco Resort [Photo: Omni Resorts]
Rendering of The Swing at Omni PGA Frisco Resort. [Image: Omni Resorts]
Lounge by Topgolf at Omni PGA Frisco Resort [Photo: Omni Resorts]
Another Room with a View: A guest room at the newly opened Omni PGA Frisco Resort [Photo: Omni Resorts]
Mokara Spa at Omni PGA Frisco Resort [Photo: Omni Resorts]
Toast and Tee Coffee Collective at Omni PGA Frisco Resort [Photo: Omni Resorts]
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R E A D N E X T
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Trick Rider will pay homage to a legendary woman trick rider from the 1940s and '50s. Its spirit will be encapsulated in an astonishing light sculpture suspended over the bar: a 16-foot-long, nine-foot-high crystal horse chandelier made from 4,075 "bohemian cut" crystal beads.
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If you think it's just an office building, better tee up another ball. The new PGA of America headquarters aims to be a "first-of-its-kind" golf laboratory and a destination for the future of golf, with indoor training facilities, driving range simulators, state-of-the-art education facilities, a video studio, and more. Take a look inside. The new HQ is just part of the new 660-acre PGA Frisco campus. Two championship golf courses, a new 510-room Omni Resort, a performance center, and other attractions are expected to drive $2.5 billion in economic impact over the next 20 years.
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Four years in the making, the Home of PGA of America opened its doors for a "Welcome Home Celebration" on Monday. The state-of-the-art building at PGA Frisco is a symbol of the future of the organization and the game of golf.
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Joining Elysian Park Ventures—the private investment arm of the Los Angeles Dodgers’ ownership group—PGA of America has formed EP Golf Ventures, LLC. Its first two investments include mobile golf simulator Dryvebox and 3D motion-capture coaching app startup Sportsbox AI. “Through EP Golf Ventures, we'll be able to identify and invest in the most promising businesses within the golf industry to support both innovation and the growth of the game,” says PGA CEO Seth Waugh.
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Kessler brings experience in "off-course golf" to the PGA from his years as COO of Dallas-based Topgolf. That's important, PGA of America CEO Seth Waugh says: "For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome." Kessler most recently served as CEO of Dallas' Buff City Soap.
