Formation, the coworking experience located at the 91-acre Dallas Cowboys World Headquarters campus at The Star in Frisco officially opens to the public this Thursday.
With its one-of-a-kind connection to the Dallas Cowboys and Jerry Jones, Formation said members will experience the same level of luxury, office furniture and tools, and environment as the Cowboys executives and Jones family.
“We’re looking forward to continuing to build a community of passionate business professionals—everyone from entrepreneurs to executives—who are excited to build symbiotic relationships with one another, gather inspiration and guidance from the Cowboys organization, and who will pursue the same drive for excellence we expect from both our athletes and employees,” Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales & marketing officer, said in a statement.
Formation offers a rich set of amenities
The coworking space, designed by ICRAVE and built by Suffolk Construction, offers ample access to professional resources—everything from enhanced aesthetics to exclusive amenities that have been carefully curated to enhance the Formation experience.
A limited number of Formation memberships remain available for varying business needs, including:
- Field Formation memberships (open workspace)—Considered ideal for the most flexibility, as well as collaboration and connectivity via interaction with other members.
- Fixed Formation memberships (dedicated desks)—This level allows members to enjoy the open workspace benefit with the added ease of a consistent, reserved area.
All members are expected to have access to shared spaces such as conference rooms, private phone booths, a library-inspired open workspace, and a welcome bar that will be the focal point of collaboration among members.
Members will also have access to such unique amenities as members-only events highlighted by speaking and Q&A sessions from Cowboys and Jones family executives, professional headshots, and presale access to select events at AT&T Stadium and Ford Center. And, since Formation sits on Cowboys Way at The Star, members will even have the same mailing address as the professional football players.
Along with Formation, the Star features Ford Center, a state-of-the-art, 510,000-square-foot indoor facility that hosts team practices and a variety of events. There’s also an entertainment district lined with restaurants and shops, the Omni Frisco Hotel, Cowboys Fit, and Baylor Scott & White Sports Performance Center.
Take the photo tour
Step inside Formation for an inside look at all its amenities and workspace solutions.
All photos are courtesy of Formation.
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