Look Inside: Coworking the ‘Cowboys Way’

Not everyone can have the same business address as the Dallas Cowboys and Jerry Jones. But at Formation, the newly opened coworking experience at The Star in Frisco on Cowboys Way, now you can. Take our photo tour of the space.

Formation Dallas Cowboys

Formation, the coworking experience located at the 91-acre Dallas Cowboys World Headquarters campus at The Star in Frisco officially opens to the public this Thursday.

With its one-of-a-kind connection to the Dallas Cowboys and Jerry Jones, Formation said members will experience the same level of luxury, office furniture and tools, and environment as the Cowboys executives and Jones family. 

“We’re looking forward to continuing to build a community of passionate business professionals—everyone from entrepreneurs to executives—who are excited to build symbiotic relationships with one another, gather inspiration and guidance from the Cowboys organization, and who will pursue the same drive for excellence we expect from both our athletes and employees,” Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales & marketing officer, said in a statement.

Formation offers a rich set of amenities

The coworking space, designed by ICRAVE and built by Suffolk Construction, offers ample access to professional resources—everything from enhanced aesthetics to exclusive amenities that have been carefully curated to enhance the Formation experience. 

A limited number of Formation memberships remain available for varying business needs, including:

  • Field Formation memberships (open workspace)—Considered ideal for the most flexibility, as well as collaboration and connectivity via interaction with other members.
  • Fixed Formation memberships (dedicated desks)—This level allows members to enjoy the open workspace benefit with the added ease of a consistent, reserved area.

All members are expected to have access to shared spaces such as conference rooms, private phone booths, a library-inspired open workspace, and a welcome bar that will be the focal point of collaboration among members.

Members will also have access to such unique amenities as members-only events highlighted by speaking and Q&A sessions from Cowboys and Jones family executives, professional headshots, and presale access to select events at AT&T Stadium and Ford Center. And, since Formation sits on Cowboys Way at The Star, members will even have the same mailing address as the professional football players.

Along with Formation, the Star features Ford Center, a state-of-the-art, 510,000-square-foot indoor facility that hosts team practices and a variety of events. There’s also an entertainment district lined with restaurants and shops, the Omni Frisco Hotel, Cowboys Fit, and Baylor Scott & White Sports Performance Center. 

Take the photo tour

Step inside Formation for an inside look at all its amenities and workspace solutions. 

All photos are courtesy of Formation.

Formation Dallas Cowboys

Formation Dallas Cowboys

The Library offers comfortable seating and stellar views.

Formation Dallas Cowboys

Formation features an open workspace format.

Formation Dallas Cowboys

And when not working, members have access to the Welcome Bar.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.
View previous emails.

R E A D   N E X T

Comments are closed.