![Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]](https://s24806.pcdn.co/wp-content/uploads/2022/09/Comerica-Bank-Is-building-a-new-Business-and-Innovation-Hub-at-The-Star-in-Frisco.jpg)
A California-based Wells Fargo subsidiary, Wells Fargo Advisors, is leasing an 18,603-square-foot office in the newest high rise at The Star development in Frisco.
According to a report by Steve Brown in the Dallas Morning News, Wells Fargo plans to start work in March on its offices at 17 Cowboys Way in the $1.5 billion development, with work slated to be completed by the fall.
Wells Fargo Advisors is a financial advisory services, investments, and brokerage services unit of the $83 billion revenue Wells Fargo company.
The $3 million construction project is being designed by Dallas’ SGDesign Inc., according to documents filed with the Texas Department of Licensing & Regulation, the DMN notes.
The Star has seen several major additions in the past months, with Wells Fargo joining Comerica Bank, McAfee Corp., and accounting firm Cain Watters & Associates as new tenants in the 314,000-square-foot tower.
Set to open this year, the office tower is a project of Dallas Cowboys owner Jerry Jones’ Blue Star Land and Lincoln Property Co.
Next door to the new tower, Blue Star is building a 15-story office tower that will be home to about 2,000 workers for New York-based pension and investment firm TIAA.
The Star development’s 91 acres are anchored by the Dallas Cowboys headquarters, its team practice field, and a 12,000-seat indoor stadium. Also nearby is the headquarters of Keurig Dr Pepper.
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Slated to break ground next year, Firefly Park will add "a significantly different, cool vibe to Frisco," says the city's mayor. Developer Kyle Wilks of Wilks Development hired Amsterdam-based UNStudio to develop the master plan in collaboration with Sasaki Associates. That European influence is showing up in the 230-acre project's walkable, park-laden layout—and in the architecture's future-forward look. The Dream Hotel will be designed with hints of the region, with a design philosophy “both surreal and contemporarily chic."
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Blue Star Innovation Partners, a Frisco-based growth focused investment firm that partners with leading software and payments companies, has invested in Sonar Software, an Atlanta-based provider of BSS & OSS solutions for internet service providers, Blue Star announced. "We view Sonar as a leader in the telecommunications technology market and believe there are attractive opportunities to accelerate growth and to better serve our existing customers," Jeff Gardner, partner at Blue Star Innovation Partners, said in a statement. "This strategic investment will be a powerful driver to support Sonar's global expansion into new markets and the development of new products and…
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Innovators across North Texas and entrepreneurs all over the U.S. are racing to launch (and patent) the latest breakthrough AI. That can lead to IP policy issues as emerging tech hits the market. On February 8, the U.S. Patent and Trademark Office will a public meeting to discuss how to promote innovation in AI and Machine Learning tech, to be held virtually and in person at the Arts District Mansion in Dallas. "The takeaways will shape future work on AI and ET policy," says USPTO Director Kathi Vidal.
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![Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]](https://s24806.pcdn.co/wp-content/uploads/2022/09/Comerica-Bank-Is-building-a-new-Business-and-Innovation-Hub-at-The-Star-in-Frisco-970x464.jpg)
The hub—slated to open in late 2023 or early 2024—will house around 300 employees and offer "cross-functional collaboration" opportunities. From a balcony with views to an innovation center and tech genius bar, Comerica says the Frisco hub will complement its downtown Dallas headquarters. Extending Comerica's footprint to "one of the most desirable locations for business and innovation in the U.S." positions the bank for future success, says a Comerica EVP.
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Universal Parks & Resorts is planning a new theme park concept "unlike any other in the world"—and it aims to build it right here in North Texas. The proposed park will be sited within 97 acres of land Universal recently purchased in Frisco, and will target "a whole new generation of fans" on a more intimate scale than larger Universal parks. An adjacent themed hotel will be also be part of Frisco's newest attraction.
