Marketing industry veteran Pat O’Toole has been named chief marketing officer of Bedford-based youth enrichment platform Unleashed Brands, which provides “safe, fun, and enriching environments to help kids learn, play, and grow” through franchise brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, and more.
“Pat brings a wealth of experience in brand strategy, innovation and franchise marketing leadership, making him a valuable addition to our leadership team,” Michael Browning Jr., founder and CEO of Unleashed Brands, said in a statement. “Marketing is at the core of Unleashed Brands’ growth and we have ambitious goals for 2025 that rely on leveraging data-driven insights and innovative strategies to move our brands forward. Most importantly, we remain focused on serving kids and families through exceptional experiences that help kids learn, play, and grow, and Pat’s expertise will help us expand that mission even further.”
Most recently, O’Toole was the chief marketing officer for Burger King US & Canada, where his team led innovative campaigns that connected the brand with millions across North America.
Before that, he was the chief marketing officer at Mountain Dew, overseeing PepsiCo Beverages North America’s “Flavors” portfolio. During his career at PepsiCo, O’Toole played a key role in driving growth for multiple billion-dollar brands, including Doritos, Cheetos, Tostitos, Fritos, and Lay’s Dips in the U.S. and globally. He has also been elected twice as an independent director for US Youth Soccer, helping to advance youth development initiatives and promote community-focused programs nationwide.
“I’m thrilled to join Unleashed Brands and contribute to its mission of building world-class brands that shape the next generation,” O’Toole said. “Unleashed Brands is making a real difference in the lives of children and families, and I look forward to helping expand that impact and drive meaningful growth across our brands.”
Unleashed Brands encompasses more than 1,300 open and operating franchise locations of category-leading brands Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts, and Water Wings Swim School.
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