Unleashed Brands

Unleashed Brands Names Former Exec as Chief Franchise Officer

by | Jun 11, 2026
James Franks returns to Unleashed Brands after serving as head of franchise growth for WellBiz Brands. During his previous stint with Unleashed Brands, he helped grow franchise recruitment efforts throughout the platform, awarding more than 330 franchise locations and supporting the company's evolution into a multi-brand youth enrichment organization.
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Unleashed Brands Hires Former Burger King, Mountain Dew Exec as Its CMO
by | Feb 24, 2025
Marketing industry veteran Pat O'Toole is the former chief marketing officer for Burger King US & Canada. He previously served as CMO at Mountain Dew, overseeing PepsiCo Beverages North America's "Flavors" portfolio.
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Urban Air Adventure Park Names New Brand President
by | Dec 6, 2024
Tim Sharp will focus on maintaining Urban Air's position as the premier destination for family entertainment, while continuing to innovate and deliver exceptional experiences for guests, drive profitable growth for franchisees, and expand the brand's footprint globally, the company said.
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Dallas’ Unleashed Brands Names New Chief Financial Officer
by | Nov 22, 2024
Jon Shell has served for nearly 10 years as the CFO for Neighborly, the world's largest home services franchise company. Unleashed Brands' current CFO, Scott Perry, who's entering semi-retirement, will work alongside Shell during the transition.
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Unleashed Brands Expands Leadership Team, Adds New Role of Chief Development Officer

by | Apr 28, 2023
Slemons, an experienced retail real estate developer, spent more than 10 years at Starbucks and Amazon in key retail leadership positions. The position expands the Unleashed leadership team and is intended to help franchisees who have recently signed franchise agreements to find the best real estate, secure leases, and get units opened quickly.
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Unleashed Brands Welcomes HR Veteran as New Chief People Officer
by | Mar 31, 2023

Dallas-based franchise growth-focused platform Unleashed Brands is expanding its leadership by hiring Diane Sanford as chief people officer.

Among the platform’s brands are Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts....

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Follow the Money: Plano Telehealth Startup Raises $14.1M, Southlake VC Raising Two New Funds, Unleashed Brands Looks for a Buyer, Bishop Cider Buys Two Local Brewers, and More
by | May 23, 2022
What companies are finding funding or having a big exit? From startup investments to grants and acquisitions, Dallas Innovates tracks what’s happening in North Texas money.
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Follow the Money: Trive Capital Raises Nearly $2B, Securonix Adds Investors to its $1B+ Funding Round, Cardinal Midstream Partners Launches with $300M Investment, and More
by | May 2, 2022
What companies are finding funding or having a big exit? From startup investments to grants and acquisitions, Dallas Innovates tracks what’s happening in North Texas money.
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DI People: Dave & Busters, Fujitsu, Keurig Dr Pepper, Aurora Innovation, DHA, and More Make Leadership Moves

by | Apr 8, 2022
In this week's roundup of hires, promotions, and accolades in North Texas, you'll also find news from Firehouse, Enseo, Cambium Learning, D Magazine, Lear Investment Management, Spacee, Envy Gaming, 5Q, Stream Realty Partners, Nanoscope, Crossplane Capital, Improving, TimelyMD and more.
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DI People: Wingstop, CollateralEdge, Meritize, and More Make Moves
by | Dec 17, 2021
In this week's roundup of hires and promotions in North Texas, you'll also find news from Sabre, Trive Capital, Dresner Partners, NuZee, TimelyMD, Meritize, JAMCO Interests, Unleashed Brands, OncoNano Medicatin, EarthxFilm.
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