Snack Strong: Frito-Lay’s New $5M Doritos Campaign Is Amplifying the Voices of Black Founders and Creators

by | Jun 28, 2021
As part of Doritos' new SOLID BLACK initiative, seven Changemakers will each receive $50,000 and the chance to share their stories on all of the brand's public channels, which includes limited-edition chip bags. Doritos is also committing $100,000 to nonprofit civil rights organization National Urban League.
Doritos Blaze
Doritos Blaze, Busta Rhymes Team for Hip-Hop Music Contest
by | Jul 17, 2018
The "Blaze the Beat" contest looks to give an aspiring hip-hop artist a "major breakthrough," with a $50,000 prize and an opportunity to perform at an upcoming music festival.