The Last Word: HundredX’s Rob Pace on Partnering with Forbes on the 2024 Best Brands for Social Impact List

“The Social Impact list rankings shed light on an increasingly debated business topic: the role of the modern corporation in society.”

Rob Pace
Founder and CEO
.…on HundredX partnering with Forbes to create the the 2024 Best Brands for Social Impact list.

Dallas-based HundredX, a mission-based data and customer insights provider, partnered with Forbes to create the newly released 2024 Best Brands for Social Impact list. Powered by HundredX data, the list recognizes the top 300 brands for social impact based on over four million pieces of consumer feedback on more than 3,000 businesses during the past year.

From No. 1 to No. 5 on the list, this year’s top-honored companies are REI, Subaru, San Antonio-based H-E-B, Sony PlayStation, and Samsung Galaxy. You can see the full list here.

Pace, a former senior partner at Goldman Sachs and past national chair at the Salvation Army, founded HundredX as a market share strategy platform that combines “cross-wallet consumer feedback with strategy expertise, investment experience, and data science” to deliver insights on market opportunity and competitive landscapes.

The company’s business model has also been successful in generating significant funds for nonprofit causes. To date, HundredX says it’s provided more than $20 million to various cause-based organizations.

The Dallas-based company leverages consumer feedback to provide strategic insights to businesses while supporting nonprofit causes. Recent HundredX news includes a successful Series D funding round, and efforts to expand the HundredX Causes program, which allows nonprofit organizations to generate funding through customer feedback data.

HundredX has partnered with Forbes to create other rankings based on customer feedback data. In February 2024, HundredX and Forbes announced the Customer Experience All-Stars 2024 list, which recognizes the top 300 brands for customer experience based on consumer feedback. In November, they announced the 2024 Best Brands for Customer Service list, as reported by Dallas Innovates. The lists are part of an ongoing partnership with Forbes.

HundredX, which gives brands access to millions of “ethically sourced” consumer experiences, landed a Series D round that brought its total funding to more than $80 million in 2022. Its big-name investors include billionaires Charles Schwab and Clark Hunt, the chairman and CEO of FC Dallas and the Kansas City Chiefs.

For more of who said what about all things North Texas, check out Every Last Word.

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