The Last Word: Sportico on the Dallas Cowboys Breaking the $10B Valuation Mark

The @dallascowboys are now valued at $10.32 billion, the most valuable sports franchise in the world and the first ever to crack $10B.

Sportico
.…posting on X about its newly released NFL team valuations.

Jerry Jones’ 1989 deal to buy the Dallas Cowboys for $150 million looks smarter and smarter every year. Especially this year—because Sportico, the sports industry content platform, just released its NFL team valuations and put America’s Team at the top at $10.32 billion. Cracking that 11th digit is a first for any sports franchise on the face of the earth.

You can read the Sportico story here and see Cowboys fans gnash their teeth about no Dak or CeeDee signings—or recent Super Bowl wins—in the comments here.

For more of who said what about all things North Texas, check out Every Last Word.

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