The Last Word: Amber Venz Box on Adding Virtual Storefront Checkout to the LTK App

“Our shoppers have asked for that.”

Amber Venz Box
Co-Founder and President 
.…on allowing users to buy from influencer-curated virtual storefronts on LTK’s app, via Bloomberg.

Here's "who said what" in Dallas Innovates Every Day.LTK—the Dallas-based social shopping tool backed by SoftBank Group—says it drives around $3 billion in retail sales each year with help from its network of around 200,000 creators. Last month we wrote that LTK was launching a self-service platform that lets brands build, manage, and scale their influencer marketing plans first-hand.

Today Bloomberg reported that LTK is now allowing users to buy from influencer-curated virtual storefronts on LTK’s app. Box’s company has added in-app checkout to leverage the fact that influencers use the platform to make their videos and photos “shoppable.”

“Our shoppers have asked for that,” Box told Bloomberg. “We want to make sure that our creators are offering a world-class shopping experience to their followers.”

Box added that in-app checkout helps creators “get the credit for the work that they’re doing.”

LTK is doing something else today, Bloomberg says—rolling out additional analytics tools that will enable its influencers to get more data on their commissions, so they can see what users are interacting with and buying. “Box is expected to announce the new features during LTK Live, its first product-focused event in Dallas this week,” Bloomberg writes.

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