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LTK
Left: The LTK platform powers creator-guided shopping; Right: Amber Venz Box [Photos: LTK]
The Last Word: How LTK’s Amber Venz Box Launched Her $2B Company with $236
by Dallas Innovates | Staff Report | May 24, 2023
Dallas-based LTK helped create the creator economy when it launched in 2011, launching a new category that monetized Instagram and allowed lifestyle creators to become entrepreneurs. It was valued at $2 billion just 10 years later. But when Venz Box first started the company, she had only $236 in her bank account, according to Fortune Magazine.
by Lance Murray |
Mar 31, 2023
The new LTK Boost advertising solution lets brands amplify creator collaboration content directly from the creator’s social media handles. The Dallas-based global creator marketing platform says that will lead to "higher engagement and conversion."
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by Lance Murray |
Nov 18, 2022
LTK has influencer retail operations on five continents and recently expanded its presence into new markets. The company continues to aggressively expand its operations to accelerate the growth of its three-sided marketplace focused on creators, brands, and shoppers.
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by Dallas Innovates | Staff Report |
Sep 27, 2022
Today Bloomberg reported that LTK is now allowing users to buy from influencer-curated virtual storefronts on LTK's app. Box's company has added in-app checkout to leverage the fact that influencers use the platform to make their videos and photos "shoppable."
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Gig Wage's Kristen Blum
Gig Wage Hires LTK Founding Member to Lead the Launch of Its First Consumer Product
by Alex Edwards | Dec 20, 2021
It's been dubbed the creator economy, freelancer economy, gig economy, independent economy—but to Gig Wage, it's just becoming the economy. In 2022 the Dallas-based fintech will be hyperfocused on its next phase of growth in a booming industry in need of its seamless, reliable banking platform. Kristen Blum, the new senior director of strategic brand initiatives, will be at the center of that.
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by Alex Edwards |
Nov 22, 2021
The investment values LTK, formerly rewardStyle, at $2 billion. The fashion-forward tech innovator plans to use the capital to rapidly grow its team and accelerate its multifaceted, influencer-driven marketplace for creators, brands, and shoppers.
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by Alex Edwards |
Sep 16, 2020
Catherine “Kit” Ulrich, the former CPO of WeightWatchers and Shutterstock and the youngest-ever CPO of a publicly traded company, is the new general manager of rewardStyle's fast-growing influencer-driven consumer shopping app.
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by Sandra Engelland |
Sep 10, 2020
The influencer-driven LIKEtoKNOW.it app is rewardStyle's fastest-growing product. 5,000 retailers—from Chanel to Walmart and Adidas to Ulta—were integrated in the new LTK Shopping Video feature at launch.
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