An example of a virtual production stage created by Sony. [Photo: Sony]
The "extended reality" market is projected to be a $10.3 billion industry in 2024. To prepare students for it, a new Virtual Production Institute will be part of the Texas A&M School of Performance, Visualization, and Fine Arts.
David Parrish, a visual effects veteran and director of the program in Fort Worth, said the institute positions the university as a leader in research and next-gen workforce development.