rebranding

With a New CEO, Irving-Based Commercial Metals Company Rebrands as CMC

by | Oct 2, 2023
Founded in 1915 as a single scrap yard in Dallas, CMC has grown into a Fortune 500 company with hundreds of facilities and nearly 13,000 employees serving customers worldwide.
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Dodson Commercial Real Estate Rebrands to Street Realty, Moves to Fort Worth
by | Mar 22, 2023
The new name and relocation from Arlington are part of the firm's planned brand evolution in line with the vision of its new executive team, led by co-founders Alex Bryant and Ryan Dodson. Dodson says Street Realty "reflects our collective passion for urban projects and is a fun play on the fact that all buildings are located on some sort of street. We also like to think of ourselves as having forward-thinking street smarts."
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Addison’s Gehan Homes Rebrands Its Business as Brightland Homes
by | Feb 21, 2023
As it both rebrands and expands, Brightland said its move integrates roughly 110 active communities from Gehan Homes, Gray Point Homes, and Wonderland Homes brands across Texas, Arizona, Colorado, and Tennessee.
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California Credit Compliance Company Moves HQ to Frisco, Rebrands as Informativ
by | Jan 19, 2023
Credit Bureau Connection—a Fresno, California-based provider of credit-focused lead generation, credit report and compliance solutions—has moved its headquarters to Frisco and rebranded as Informativ. Serving automotive dealers, lenders, and other end markets, Informativ is backed by Capstreet, a Houston-based lower middle market private equity firm. Its former HQ in Fresno will now serve as its Innovation & Client Success Center.
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Jacobs

NASA Taps Jacobs for Architect-Engineer Services at Marshall Space Flight Center and Other Locations

by | Dec 18, 2019
Jacobs was chosen as NASA's sole provider for environmental engineering services at multiple NASA centers and installations.
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JSX
‘Hop-on Jet Service’ JetSuiteX Rebrands to JSX, Gives its Airplanes a New Look
by | Aug 9, 2019
JSX offers publicly available charter flights on 30-seat jets from private terminals in California, Washington, and Nevada, helping passengers save time and money.
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ECi Rebrands to Recognize its 20 Years of Growth in Business Software
by | Aug 7, 2019
The brand refresh reflects Fort Worth-based ECi's mission of providing small- and mid-sized businesses with support and purpose-built solutions. Also today, ECi released its new cloud-based analytics and data visualization platform to help users "become data-driven masters of their respective industries."
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IDEA Works

AccelerateDFW Foundation Unveiling Rebranding, New Programs for IDEA Works FW

by | Apr 10, 2018
Over the next five weeks, the Fort Worth business incubator, a part of the AccelerateDFW Foundation, will unveil new branding and programs.
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Wellness in the office
Name Change: Viverae Rebranding to SimplyWell
by | Feb 7, 2018
The Dallas-based wellness technology company said the new name, rebranding, and corporate website will be completed later this year.
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