ECi Rebrands to Recognize its 20 Years of Growth in Business Software

The brand refresh reflects Fort Worth-based ECi's mission of providing small- and mid-sized businesses with support and purpose-built solutions. Also today, ECi released its new cloud-based analytics and data visualization platform to help users "become data-driven masters of their respective industries."

In recognition of two decades of growth since founding, ECi Software Solutions is rebranding—including a refreshing of its logo.

ECi is a Fort Worth-based provider of cloud-based business management solutions. With a company update, ECi wants to elevate its mission of providing small- and mid-sized business owners with the support and purpose-built solutions that will make doing business easier than ever before. And, it reflects where ECi is at today.

“This has been the most exciting part of the process. The rebrand has allowed us to reflect on and enhance our friendly, dependable, and vertically focused company culture,” CEO Ron Books told Dallas Innovates via email. “ECi would not be what it is today without the contributions of every person who has worked with us over the years.”

ECi

ECi’s new logo was recently released. [Photo: Courtesy ECi]

ECi was founded in 1999 to help small businesses reach customers via e-commerce solutions. It has since grown into a leading provider, offering intuitive, industry-specific solutions and expertise for the market. 

“For us, it is important for employees to feel appreciated and respected for their hard work, their ideas, and their overall commitment to our success,” Books says. “When employees feel empowered to make suggestions, ask questions and own the outcome, they reinvest themselves in the company. It shows up in their dedication to their jobs, their managers, their peers and, most of all, our loyal customers.”

ECi releases Cognytics

ECi today announced the availability of its next-generation cloud-based analytics and data visualization platform called Cognytics. The platform aids users in drawing actionable insights from the data in their Enterprise Resource Planning systems, allowing them to more quickly identify problems and find opportunities to grow their businesses.

According to ECi, Gartner revealed in a study last year that more than 87 percent of organizations have low analytics maturity—so ECi created Cognytics to overcome just that.

“Digital transformation is no longer an option for small businesses—it’s a necessity,” said Grant Howe, CTO at ECi, said in a statement. “With Cognytics, ECi users will become data-driven masters of their respective industries and get access to the intelligent analytics insights that will make running and growing their businesses easier than ever before.”

Cognytics can be used as a stand-alone application or embedded seamlessly into existing applications, depending on the business. Using Cognytics allows ECi customers to easily access intelligence from existing data sets. It also aims to help accelerate digital transformation and revolutionize how data is leveraged.

The news of ECi’s platform comes on the heels of ECi announcing it acquired Pacsoft in July. Maine-based Pacsoft is a provider of inventory management and point-of-sale software solutions for retail businesses across the globe. It has a significant presence in the Australian, New Zealand, and Pacific Islands markets.

In doing the deal, ECi intended to significantly enhance its presence in Australia. Following that, ECi bought Spruce Computer Systems Ltd, a reseller of ECi’s software for organizing timber, hardware, and building materials businesses in the U.K.

Overall, ECi said its revenue tops $240 million, and it serves more than 13,000 global customers from 20 offices around the world.

“We have an aggressive acquisition strategy that complements our strong organic growth,” Books says. “This will continue as we look to go deeper into the markets we currently serve, acquire platforms in adjacent industries and geographies as well as add more cross vertical business applications to increase ECi’s value proposition to our existing customers.”

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