Irving-based Commercial Metals Co. has rebranded and now is going under the name CMC, which it said is a refreshed identity to better represent the 108-year-old company’s goals, commitments, and evolution.
CMC is a global solutions provider to the construction industry and was founded in 1915 as a single scrap yard in Dallas.
“For more than a century, CMC has been recognized as a metal recycling and steel-making company,” President and CEO Peter Matt said in a statement.
Peter R. Matt [Photo: Commercial Metals Co.]
According to Matt, the company’s original name, Commercial Metals Company, “made sense as we acquired companies that fell under our umbrella as a metals company.” But today, as the company looks to the growth strategy needed to expand the scope of its products and solutions beyond metals, Matt says, “we identified both a need and an opportunity to portray the company in a different way.”
Matt takes the CMC CEO helm in planned succession
In a planned succession, longtime Commercial Metals Co. CEO Barbara Smith passed the reins to Matt in September.
CMC has grown into a Fortune 500 company with hundreds of facilities and nearly 13,000 employees serving customers worldwide. It said it has updated its branding, including its logo, to better reflect its expansion into new markets and its commitment to developing innovative and sustainable products and solutions for its customers.
“Recent important acquisitions, including Tensar, Tendon Systems and EDSCO Fasteners, are critical examples of CMC’s move beyond its roots in steel production to new opportunities across the construction industry,” Matt said. “We are thriving and as we’ve evolved, how we present ourselves to the world needs to change too.
Honoring the company’s roots while moving toward a ‘sustainable future’
The name CMC is an abbreviation by which the company was already known and commonly referred to by customers around the world.
Next, CMC said it is debuting an updated logo that is designed to convey the strength, reinforcing, and sustainable nature of CMC’s diverse construction products and solutions.
Finally, CMC said that its existing tagline, “It’s what’s INSIDE that counts,” encompasses both the nature of its products found in critical infrastructure worldwide and its culture and the employees who produce them.
“Together, these elements form an identity that represents the people who make up CMC today — innovative, diverse, filled with energy and ready to conquer the challenges ahead,” Matt said. “It’s both a nod to our company’s roots and the promise of a bright and sustainable future.”
Through an extensive manufacturing network located mostly in the United States and Central Europe, CMC said it offers products and technologies to meet the critical reinforcement needs of the global construction sector. Its solutions support construction across a wide variety of applications, including infrastructure, non-residential, residential, industrial, and energy generation and transmission.
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