The NBA is one of the organizations partnering with Cosm for immersive presentations of live events. [Image: NBA/Cosm]
In November, we told you about something amazing coming to North Texas: Cosm is bringing one of its first two immersive entertainment venues to Grandscape in The Colony, with state-of-the-art "shared reality" that seamlessly bridges the gap between the virtual and the real.
Today Cosm announced a partnership with the NBA that could one day drive lots of Dallas Mavericks fans (and OK, fans of other NBA teams too) to its Grandscape venue. The multi-year partnership will feature a new live game viewing experience unlike anything you've ever seen on your TV or a sports bar near you.