Cosm will break ground Wednesday on its second immersive entertainment venue, at Grandscape in The Colony—promising to bring entertainment to life through state-of-the-art technology that “seamlessly bridges the gap between virtual and physical realities” on an 87-foot diameter LED dome.
The company told the Dallas Morning News that Cosm President and CEO Jeb Terry, The Colony Mayor Richard Boyer, and Grandscape President Jeff Lind will all take part in the groundbreaking ceremony for the 65,000-square-foot Grandscape venue.
Construction is already underway on the first Cosm venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium and Intuit Dome.
“Shared reality” experiences from live sports to concerts to immersive art
[Rendering: Cosm]
Slated to open in Fall 2024, Cosm Grandscape will use Cosm’s proprietary tech to plunge guests directly into “shared reality” experiences across a range of categories, including live sports and entertainment, experiential events, immersive art, music, and more.
Venue designed by Dallas-based HKS
Rendering of Cosm at Grandscape. [Image: Cosm]
Cosm’s second venue at Grandscape is designed by Dallas-based architects HKS.
“We’ve been very fortunate to design and shape the venues and physical environments for every major sports franchise in the DFW market,” Mark A. Williams, FAIA and global director of venues for HKS, said in a statement last year. “Adding our partnership with Cosm to this list is truly special since this new venue will host fully immersive, virtual environments. Consumers will be embedded into these events without having to travel to them, which is a fantastic evolution in the fan experience.”
Deep Dallas ties
[Rendering: Cosm]
Cosm was founded in 2020 by Dallas-based Mirasol Capital through a series of acquisitions of businesses in spatial computing, specialty design, engineering, and immersive video production. It has an office at the Old Parkland campus, where Mirasol is headquartered.
“Under the leadership of CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘shared reality,’ working with partners globally to stream live content to physical venues and to virtual worlds alike,” Steven Winn, Mirasol Capital CEO and majority owner of Cosm, said in a statement last year. “We’re just getting started and have plans to open venues around the world.”
“Dallas and North Texas are in Cosm’s DNA,” Cosm CEO and President Jeb Terry added in a statement last year. “Not only is the area experiencing explosive growth, but I’m from Dallas and have family there. We’ve always seen a North Texas location as a core anchor for our business. There is an incredible opportunity to grow alongside The Colony community, and we’re proud to call Grandscape ‘home’ to our second venue.”
Immersive entertainment rules in North Texas
You can explore about how Cosm was founded and how its tech was developed by reading our November 2022 story.
And you can see why immersive entertainment rules in North Texas—from multiplayer VR to mind‑bending art to next-level mini golf and more—by reading our story here.
[Rendering: Cosm]
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Cosm at Grandscape will be the company's second public entertainment venue in the U.S., bringing entertainment to life through state-of-the-art technology that seamlessly bridges the gap between virtual and physical realities. Guests will be immersed in "shared reality" experiences from live sports to events, art, music, and more. RealPage founder and Mirasol Capital CEO Steve Winn is chairman of the entertainment tech startup.
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