Immersive Entertainment: Cosm to Break Ground Wednesday in Grandscape

Founded in 2020 by Dallas-based Mirasol Capital, led by billionaire RealPage Founder and CEO Steven Winn, Cosm will offer "shared reality" experiences from live sports to concerts to experiential art and more. Guests will be plunged into each experience through Cosm's proprietary tech on an immersive 87-foot diameter LED dome.

Cosm will break ground Wednesday on its second immersive entertainment venue, at Grandscape in The Colony—promising to bring entertainment to life through state-of-the-art technology that “seamlessly bridges the gap between virtual and physical realities” on an 87-foot diameter LED dome.

The company told the Dallas Morning News that Cosm President and CEO Jeb Terry, The Colony Mayor Richard Boyer, and Grandscape President Jeff Lind will all take part in the groundbreaking ceremony for the 65,000-square-foot Grandscape venue.

Construction is already underway on the first Cosm venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium and Intuit Dome.

“Shared reality” experiences from live sports to concerts to immersive art

[Rendering: Cosm]

Slated to open in Fall 2024, Cosm Grandscape will use Cosm’s proprietary tech to plunge guests directly into “shared reality” experiences across a range of categories, including live sports and entertainment, experiential events, immersive art, music, and more. 

Venue designed by Dallas-based HKS

Rendering of Cosm at Grandscape. [Image: Cosm]

Cosm’s second venue at Grandscape is designed by Dallas-based architects HKS.

“We’ve been very fortunate to design and shape the venues and physical environments for every major sports franchise in the DFW market,” Mark A. Williams, FAIA and global director of venues for HKS, said in a statement last year. “Adding our partnership with Cosm to this list is truly special since this new venue will host fully immersive, virtual environments. Consumers will be embedded into these events without having to travel to them, which is a fantastic evolution in the fan experience.”

Deep Dallas ties

[Rendering: Cosm]

Cosm was founded in 2020 by Dallas-based Mirasol Capital through a series of acquisitions of businesses in spatial computing, specialty design, engineering, and immersive video production. It has an office at the Old Parkland campus, where Mirasol is headquartered.

“Under the leadership of CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘shared reality,’ working with partners globally to stream live content to physical venues and to virtual worlds alike,” Steven Winn, Mirasol Capital CEO and majority owner of Cosm, said in a statement last year. “We’re just getting started and have plans to open venues around the world.”

“Dallas and North Texas are in Cosm’s DNA,” Cosm CEO and President Jeb Terry added in a statement last year. “Not only is the area experiencing explosive growth, but I’m from Dallas and have family there. We’ve always seen a North Texas location as a core anchor for our business. There is an incredible opportunity to grow alongside The Colony community, and we’re proud to call Grandscape ‘home’ to our second venue.”

Immersive entertainment rules in North Texas

You can explore about how Cosm was founded and how its tech was developed by reading our November 2022 story.

And you can see why immersive entertainment rules in North Texas—from multiplayer VR to mind‑bending art to next-level mini golf and more—by reading our story here.

[Rendering: Cosm]

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • In November, we told you about something amazing coming to North Texas: Cosm is bringing one of its first two immersive entertainment venues to Grandscape in The Colony, with state-of-the-art "shared reality" that seamlessly bridges the gap between the virtual and the real. Today Cosm announced a partnership with the NBA that could one day drive lots of Dallas Mavericks fans (and OK, fans of other NBA teams too) to its Grandscape venue. The multi-year partnership will feature a new live game viewing experience unlike anything you've ever seen on your TV or a sports bar near you.

  • Florida-based Fountain Life, a preventative health and longevity company committed to transforming global healthcare from reactive to proactive, has opened its third precision diagnostic center in The Colony. The new 14,000-square-foot center opened to the public in November and is designed to help members live longer, healthier, and more fulfilling lives by detecting illnesses at their earliest stages, the company said. "The ability to detect illness early before it advances leads to extraordinarily high survival rates and enables our members to experience a much higher quality of life," Bill Kapp, M.D., Fountain Life CEO and co-founder, said in a statement.…

  • Ready to really get in the game? Dallas-Fort Worth has become a major testing ground for an endless variety of immersive entertainment concepts—and more high-tech amazements are on the way.

  • Cosm at Grandscape will be the company's second public entertainment venue in the U.S., bringing entertainment to life through state-of-the-art technology that seamlessly bridges the gap between virtual and physical realities. Guests will be immersed in "shared reality" experiences from live sports to events, art, music, and more. RealPage founder and Mirasol Capital CEO Steve Winn is chairman of the entertainment tech startup.

  • Activate Games says it offers "the next level in entertainment, fitness, and gaming." Its six locations in Canada and the U.S. have up to 11 rooms with laser mazes, touch-activated climbing walls, arcade-style target walls, light-flashing basketball hoops, and more—with your score tracked by an RFID bracelet. You can "put your brain and body to the test" when the new Plano location opens by as soon as the end of this year.