Posts Tagged ‘augmented reality’

Bottle Rocket Adds C-Level
Executive to Explore New Tech

Posted by Chloe Bennett

Amid Bottle Rocket’s expansion into new technologies, a seasoned Dallas techie has taken on a leadership role to help further advance the company. 

With more than 10 years experience in enterprise applications, Jonathan Campos is now the chief mobile architect …

Meet the Addison Startup Helping Wal‑Mart, Mercedes Transform Shopping

Posted by Nicholas Sakelaris

Wal-Mart is debuting new simulated reality technology that was developed by an Addison startup called Spacee.

The deviceless mixed reality uses projectors, motion sensing cameras, and cloud computing to digitally impose an experience on top of real world items. And …

Accenture Immerses Tech Lounge Visitors in VR, AR Experiences

Posted by Nicholas Sakelaris

From training factory workers to shopping in the grocery store, virtual and augmented reality technologies are taking huge leaps forward.

Accenture Interactive, which has offices in Irving, and its partners, Avanade, and Fjord Design and Innovation, showed off their …

Winners Named in Richardson Smart Cities Reverse Pitch

Posted by Nicholas Sakelaris

smart citiesA smart parking system that uses cameras could revolutionize parking at the University of Texas at Dallas. And medical students could soon be using augmented reality to improve their bedside manner.

Both application ideas won a $5,000 prize in the …

Startup Week Experts Debate Where VR Goes Next

Posted by Nicholas Sakelaris

The new Samsung Gear VR has deep North Texas roots.

From Samsung’s VR team based in Richardson to the startups that create the content, such as 900lbs of Creative and Groove Jones, the headset will showcase the creativity and innovation …

900lbs of Creative Brings Brands to Life Via Immersive Content

Posted by Nicholas Sakelaris

As the name implies, 900lbs of Creative is a heavy hitter in the virtual and augmented reality world.

The 15-person team has done work for the likes of the Dallas Cowboys, Hewlett-Packard Enterprise, and Vroom. It even has clients in …

Steve Nix’s ForwardXP to Shake Up VR Space

Posted by Nicholas Sakelaris

Steve Nix is already a veteran of the burgeoning virtual reality space and now he’s back with a new company ready to make waves in that space.  

Nix managed VR at ReelFX before founding ForwardXP. He’s also the founder of …

What’s on the Horizon for VR? Reel FX, 900lbs of Creative Leaders Give Their Thoughts

Posted by Nicholas Sakelaris

Virtual reality is still in its infancy, but market experts say the technology could become a $38 billion industry by 2026.

That’s according to a recent Greenlight Insights study as reported by MediaPost. That doesn’t mean VR headsets will …

Big Design: Dallas-based Spacee Creates New AR Experience

Posted by Nicholas Sakelaris

Pokemon Go took augmented reality mainstream, putting a digital experience on top of the real world.

But Dallas-based startup Spacee is working on a totally different AR technology that doesn’t require smartphones or glasses.

CEO Skip Howard showed off …

3 Things: Dialexa E-Book Offers ‘Recipes’ For VR, AR Success

Posted by Julia Falcon

A new e-book offers tips for using virtual and augmented realities in business, an education startup that focuses on technology is coming to Dallas, and the Dallas Cowboys are going to use new technologies to improve their game.

How can