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augmented reality
The new AI-powered Starbase Connection converts fan-submitted photos into customized Dallas Cowboys hype videos shown on electronic screens at AT&T Stadium. [Photo: AT&T, Edzer Roukema]
AT&T, Dallas Cowboys Amp Up Tech for Fans With Extended Stadium Partnership
by John Egan | Sep 24, 2026
The innovations include the AI-powered Starbase Connection, which converts fan-submitted photos into customized Dallas Cowboys hype videos shown at AT&T Stadium.
by Quincy Preston |
Jun 18, 2026
Built by venture studio Nexrage Studios, the free app turns Dallas-Fort Worth into a Pokémon Go-style hunt, sending fans to local restaurants, shops, and attractions to collect virtual rewards. The region-wide experience is a collaboration with the North Texas FIFA World Cup Organizing Committee, says SeekAR advisor Dan Sinawat.
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by David Seeley |
Nov 6, 2023
A new 5G hybrid network at PGA of America's Frisco HQ aims to boost golf coaching with enhanced analytics and AR-enabled visual aids. Also coming to the HQ: a "broadcasting and content innovation hub" that could change how millions see the game, from 5G-connected POV drones to small 5G cameras spread all over a course.
"I think each year you'll see innovations coming that just bring you closer to the action," PGA of America Chief Commercial Officer Jeff Price tells Dallas Innovates.
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A Skylink train at DFW Airport [Photo: Dennis Schroeder/NREL]
The Last Word: NREL’s Stan Young on ‘Digital Wayfinding’ at DFW Airport
by Dallas Innovates | Staff Report | Mar 31, 2023
In a report aiming to help Dallas-Fort Worth International Airport achieve net-zero carbon emissions, Young and his NREL research team found a surprising pathway to airport energy savings: "digital wayfinding technologies." Technology including phone app-based "augmented reality navigation" can help travelers move through facilities more efficiently, with autonomy, while also helping people with reduced mobility.
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by Sandra Engelland |
Feb 15, 2023
From AI to human longevity to xTech, North Texas experts George Brody of InfoNet of Things and Anurag Jain of Perot Jain, along with Mike Bechtel of Deloitte, predict a range of emerging technologies set to transform the world in 2023 and beyond.
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by Lance Murray |
Feb 7, 2023
OVA is a pioneer in AI-enabled immersive software technology development. It works with industry leaders from around the world who are looking to transform their business with spatial and immersive computing, AI, augmented reality, mixed reality, and virtual reality.
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by Quincy Preston and David Seeley |
Oct 18, 2022
Bringing 36 years of experience from his Best Buy days, Brad Anderson isn't just joining Spacee's advisory board. He's also investing in the startup—which aims to transform retail businesses with its HoverTouch interactive experiences, while helping industries track inventories with its Deming shelf-mounted robots.
"I was attracted to the company’s learners and adapters," Anderson tells Dallas Innovates. "They're a team of people that when you have a problem, they are unencumbered in their ability to innovate to solve the problem."
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Landon Nickerson tweeted these photos of himself on May 17, 2021, along with an announcement that he had just signed a multi-million dollar deal with Litho.
Dallas-Based AR Startup ARKH Signs 50/50 Joint Venture With UK-based Litho
by David Seeley | May 24, 2021
22-year-old ARKH CEO Landon Nickerson—who earned millions as a YouTube gamer—will now exclusively sell Litho's controllers under his ARKH brand, which has raised $5.7 million in funding to date.
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by Alex Edwards |
Nov 18, 2020
AT&T and the Dallas Cowboys are making updates to AT&T Stadium—the first ever to be enabled with 5G—to bring new interactive experiences for Cowboys nation fans in person and at home. That includes virtually posing with the pros, live broadcasted reactions, and AR-powered gameday stats.
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![M2 Studio's Michael Potts uses Spatial for augmented reality and business collaboration. The AR/VR tool can turn any room into a 3D workspace, according to Spatial. [Image: Spatial.io via M2 Studio]](https://s24806.pcdn.co/wp-content/uploads/2020/06/DRC-M2Studio-feature-970-360x203.jpg)
by Dave Moore |
Jun 29, 2020
"It’s clear that augmented reality remote collaboration is the future of business communication," says Dallas-based M2 Studio's Michael Potts. The self-described holographic architect has built AR/VR experiences for Klyde Warren Park, Texas Health Resources, and more. But the technology can apply to all types of businesses.
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by Tara Nieuwesteeg |
Feb 3, 2020
Here's a list of some of the area’s most exciting programs, with the universities across North Texas that are shaping the talent of the future.
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Left to right: Kim Keating, Veena Somareddy, Teresa Anaya [Photo: Rebeca Posadas-Nava]
Emerging Tech: Meet the Women Driving DARQ Power in Dallas
by Payton Potter | Apr 4, 2019
Hear from the women leading innovation in distributed ledger technology, artificial intelligence, and extended reality (VR/AR), and quantum computing in North Texas.
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by Lauren Hawkins |
Mar 29, 2019
HBO is partnering with AT&T and AR startup Magic Leap to celebrate the TV show's final season—and let fans attempt to take on a White Walker—through immersive technology.
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by David Kirkpatrick |
Feb 22, 2019
When it comes to blockchain, AI, and extended reality, Dallas proves better than most in adopting new, cutting-edge technologies.
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by Payton Potter |
Jan 25, 2019
Biometric scanning, virtual reality, and augmented reality are only the tip of the iceberg when it comes to improving the airport experience, says Dallas Fort Worth Airport's Chief Innovation Officer.
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