Sports Innovator Jerry Jones Headed to the Hall of Fame

The Dallas Cowboys owner has made a mark in the sports business world, and now he's receiving football's most coveted honor.

Jerry Jones

Love him or loathe him, Dallas Cowboys owner Jerry Jones has made an undeniable impact on the NFL and sports industry.

He’s long been recognized as an innovator or rebel — depending on who you ask — in his approach to marketing, sales, community involvement, and stadium development for America’s Team. Last year, Jones scored No. 1 on USA Today’s list of the NFL’s 100 Most Important People — ahead of the league’s commissioner Roger Goodell.

Now, his contributions to the game have landed him enshrinement in the Pro Football Hall of Fame. His place among the Class of 2017 was announced Saturday on the eve of Super Bowl LI.

“Oh my goodness, I really was what they call a walk-on in sports,” Jones said during a press conference. “The Cowboys lifted me to anything I could ever be.”

Jones has helped boost the NFL into a billion-dollar industry, according to the Fort Worth Star-Telegram. Outside of the game, he’s helping budding businesses in the technology, sports, and entertainment industries through Blue Star Accelerator.

He’ll become the 16th Cowboys-related person to receive football’s most coveted honor, according to The Dallas Morning News.

The induction is scheduled for August.


Delivering what’s new and next in Dallas-Fort Worth innovation, every day. Get the Dallas Innovates e-newsletter.

R E A D   N E X T