Rapper 2 Chainz Is Dallas-Based Smoothie King’s Newest Franchisee

“I visit Smoothie King at least twice a week, so this partnership has been a long time coming,” 2 Chainz said of his new Smoothie King kiosk inside Atlanta's State Farm Arena, where it will be unveiled Wednesday during the Atlanta Hawks NBA Draft Party.

Dallas-based Smoothie King announced that its newest franchisee is rapper and smoothie lover 2 Chainz.

The company said that 2 Chainz, in partnership with longtime Smoothie King franchisee and friend Philip Jones, is opening a Smoothie King kiosk inside State Farm Arena in Atlanta, just in time for the Atlanta Hawks NBA Draft Party on June 26. Smoothie King became the official smoothie partner of the team in 2023.

“As we continue to expand, we’re thrilled to welcome 2 Chainz to our franchisee family—not to mention in collaboration with one of our great partners in the Atlanta Hawks,” Smoothie King CEO Wan Kim said in a statement. “2 Chainz’s passion for health and wellness aligns perfectly with our mission to inspire a healthy and active lifestyle; that coupled with his entrepreneurial spirit, embodies the essence of our brand and makes this a perfect match.”

Kiosk to be unveiled Wednesday during Hawks’ NBA Draft Party

The company said that the new Smoothie King kiosk inside State Farm Arena will be unveiled Wednesday during the Atlanta Hawks NBA Draft Party. Smoothie King said that fans attending the venue will be able to choose from a variety of Smoothie King’s most popular blends, including Angel Food, Gladiator Vanilla, Caribbean Way, and more.

Smoothie King said it already has a robust presence in Atlanta, and this new location further solidifies its presence in the market.

“I visit Smoothie King at least twice a week, so this partnership has been a long time coming,” 2 Chainz said in a statement. “Opening a Smoothie King in State Farm Arena felt like the right move for me. Throughout my health journey, I’ve been mindful of my choices, and when I go to games and events it’s no different—I’m always looking for nutritious options and Smoothie King is in a class of its own when it comes to delicious smoothies with no added sugar. I’m proud to join the brand.”

Andrew Saltzman, EVP & chief revenue officer of the Atlanta Hawks & State Farm Arena, said the addition of a Smoothie King franchise is good for the team and the venue.

“This is an incredibly exciting time for our franchise and the entire community,” he said. “Having two of our favorite partners in 2 Chainz and Smoothie King select State Farm Arena for a new location is a perfect fit. Our fans will enjoy having another nutritious and delicious option at games and concerts.”

Smoothie King, the original U.S. smoothie franchise, was founded in 1973 and is a privately held company with more than 1,200 units worldwide.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  
View previous emails.

R E A D   N E X T

  • Felder spent the last 16 years at global restaurant giant Yum! Brands, most recently serving as chief strategy officer where he led corporate strategy, investor relations, M&A, and Yum’s store innovation efforts.

  • Tarleton State University received the go-ahead for a new biotechnology institute as part of Texas A&M-Fort Worth's burgeoning downtown research campus. Approved in mid-August by the Texas A&M University System Board of Regents, the biotech institute is situated in one of the nation's fastest-growing life sciences hubs. "More than 5,000 biotechnology manufacturing and research and development firms — think Novartis, Alcon, AstraZeneca — call Texas home," according to the university. And DFW now ranks seventh in the U.S. for life science and biotech jobs.  The Tarleton State Biotechnology Institute will focus on discovery and innovation in bioinformatics and computational modeling.…

  • Dude Perfect is about to move into a new stepping stone: a $3 million new HQ in Jerry Jones' Star Business Park in Frisco, leaving behind their Frisco HQ 10 minutes to the south, where they've shot videos for the last seven years. 

  • New stop-motion animation aims to stop you in your tracks—and get you excited about experiencing The Midway starting September 29.

  • From startup evangelists to rising founders to investors fueling growth, The DEC Network's State of Entrepreneurship event and awards recognize key contributors driving DFW’s dynamic entrepreneurial ecosystem. See the nominees across 9 compelling categories—and vote now for who you believe should win.