The Last Word: Dude Perfect’s Coby Cotton on Moving to a New $3M Frisco HQ This Summer

“We can’t share all the secrets just yet but we’re going to add a lot of fun stuff to the office.”

Coby Cotton
Dude Perfect
.…on Dude Perfect’s planned move to a new $3 million HQ at Jerry Jones’ Star Business Park in Frisco, via the Dallas Morning News.

Frisco-based Dude Perfect, five former Texas A&M students who became YouTube sensations with their trick-shot videos, attracting more than 58 million YouTube subscribers and tens of billions of views, are raising capital in a quest to build a $100 million theme park/HQ featuring a 330-foot tall “Impossible Shot” tower. 

In the meantime, they’re about to move into a new stepping stone: a $3 million new HQ in Jerry Jones’ Star Business Park in Frisco, leaving behind their Frisco HQ 10 minutes to the south, where they’ve shot videos for the last seven years. 

“We’ve been in this space, DPHQ2, for about seven years and it’s treated us really good,” Coby Cotton told the Dallas Morning News’ Irving Mejia-Hilario. “But we’re moving this summer to DPHQ3. We’re growing and we need space, so we’re pumped for that.”

Their new 36,000-square-foot space at 15900 Gateway Drive will give the Dudes and their team more room to ideate, shoot, edit, and more—including pursuing corporate partnerships. Their latest one was announced Monday: A partnership with Dallas-based Smoothie King, “the world leader in smoothie innovation,” to launch a new, limited-edition Dude Perfect Smoothie.

Dude Perfect joined the Smoothie King R&D team at its Dallas HQ Test Kitchen for a smoothie-making competition. All five Dudes tried to concoct the best blend. The winning recipe features a power-packed blend of pineapples, bananas, kiwi apple juice blend, protein blend, vanilla frozen yogurt, turbinado, and, for the first time ever in a Smoothie King offering, blue spirulina. The drink is now available nationwide.

If you’d like to get a look at Dude Perfect’s DPHQ2 digs before they move, you can hop in the 2024 Samsung Galaxy Creator Collective livestream event on March 27 – 28.  The dudes are hosting the event that features Samsung’s #TeamGalaxy members, keynote speaker MrBeast, and speakers from such top creator platforms as Meta, Reddit, Rolling Stone, Snap, and Spotter. And, of course, the dudes from Dude Perfect. 

You can read more about Dude Perfect’s plans in the DMN story here.

For more of who said what about all things North Texas, check out Every Last Word.

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