North Texas’ pickleball tidal wave just keeps on paddling in. At Fault—a new “elevated” pickleball and eatertainment concept—announced that it’s opening its first location in the Dallas suburb of Farmers Branch next spring,
To be located at 2330 Jett Street, the 40,000 square-foot facility will offer six indoor and four outdoor courts, three bars, and a 3,600-square-foot restaurant with a “top-shelf culinary experience.”
At Fault founders Chris Kostoulas, Bo Oh, and Mario Simic “saw a gap in the pickleball eatertainment space” and are stepping on the court to fill it.
“At Fault will be unlike any other pickleball eatertainment facility in DFW, with a scratch-made menu from Chef John Franke and elevated cocktails, all within a social, old school vibe,” Dallas-based Simic said in a statement. “We welcome players of all skill levels to pick up a paddle for a match or come in to watch your favorite sports team on the big screens while enjoying a beer.”
The new concept joins a long list of pickleball venues coming to North Texas, including Pickle and Social in Frisco, The Picklr in Dallas and Fort Worth, Picklemall in Dallas, and Pickleball Kingdom in the Dallas metro market.
Naming the concept was no mistake
According to Oh, the name At Fault “comes from a double entendre on making a mistake or a ‘fault’ in pickleball, and we found it to have other playful connotations that help it to stand out from other brands.”
“We look forward to hosting all players, from a pick-up game on Saturday afternoon to large corporate team-building events,” Oh added in a statement. The team said their venue will allow for private events of all sizes, with multiple options to rent out spaces based on party size.
Franke’s food and beverage menus will include locally sourced ingredients with all dishes made to order.
The chef said At Fault’s menu will offer “an elevated take on classic favorites across courtside shareables, hearty sandwiches and burgers, salads, as well as a brunch menu with both savory and sweet options.”
This could be just the start for the concept: The founders say they’re planning “at least three more locations in the next 18 months in the DFW Metroplex.”
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Frisco Station is getting its first-ever entertainment venues in a one-two zeitgeist punch. Pickle and Social, a pickleball destination with "world-class" indoor and outdoor courts, will be paired with Fairway Social, a "one-of-a-kind experience" with simulators that feature 130 golf courses and 10 other sports for guests of all ages.
-
When Dak Prescott is in a pickle, usually it's because an Eagles defensive lineman is chasing him around the backfield. But now the Dallas Cowboys QB has found a new pickle-related pursuit: He's become one of the owners of the Frisco Pandas, a Major League Pickleball franchise. The move comes just months after Frisco-based Dude Perfect became investors in the franchise, valuing the team at $5 million.
-
Whether he's buying a pro pickleball team or disrupting big pharma with his cost-plus drug company, Mark Cuban says he's a "ready, fire, aim" businessman. So he surrounds himself with "ready, aim, fire" perfectionists to keep him from "screwing everything up." That's just one insight the billionaire shared in a fireside chat with Backstage Capital founder Arlan Hamilton at the Venture Dallas conference last week. “There's always going to be somebody smarter, there's always going to be somebody faster, better," Cuban added. "I just try to work a little harder.”
-
Picklemall is led by Dallas-based CEO West Shaw and backed by billionaire Austin financier Steve Kuhn, who founded Major League Pickleball in 2021. "The future of pickleball is indoors," Kuhn says—and it will be high-tech too, with in-court cameras capturing gameplay in real time.
-
The tournament is moving from Indian Wells Tennis Club in California to Invited's Brookhaven Country Club in Farmers Branch. To be held November 4-12, it will an increased capacity, with more than 3,500 amateur players and all of pickleball’s top pros set to compete on up to 65 courts.
