Canada’s Freshslice Pizza Is Expanding to U.S. with Two DFW Locations and a ‘Royalty-Free’ Franchise Model

Freshslice CEO Ray Russell has a vision of making his company the "Starbucks of Pizza" by offering a “3 in 1” system of pizza by the slice and unlimited toppings at one price.

Canada-based Freshslice Pizza—known for its “3 in 1” system of pizza by the slice and unlimited toppings at one price—announced that its first two U.S.-based franchises will be serving up slices in Dallas-Fort Worth, led by North Texas resident and entrepreneur Trenton Parks.

A PR person for Freshslice said Parks’ team is “closing in on Frisco” and “near the TCU campus in Fort Worth” for the two locations.

“We’re thrilled to welcome Trenton into the Freshslice family, bringing our style of fresh pizza to the great state of Texas,” Freshslice founder and CEO Ray Russell said in a statement. “Our 3-in-1 system meets the evolving needs of our franchisee partners at a fraction of our competitors’ cost. Our franchise partners can expect a focus on our vision, values, and culture and an extremely successful model that boasts operational efficiency, high ROI and head office support.”

Photo: Freshslice Pizza

With more than 100 locations in Canada, Freshslice said the U.S. expansion “marks a significant milestone” in its growth. Freshslice entered the U.S market in January with significant interest from entrepreneurs, the company said.

“Ray’s vision of being the Starbucks of Pizza is more than a tagline or slogan, this level of success is built into every aspect of the brand,” Parks said in a statement. “When compared to other popular U.S.-based pizza brands, Freshslice minimum investment fee is significantly lower, and in many cases, half the costs of its competitors. The brand’s dedication to pizza perfection and its revolutionary turn-key franchise operation makes this an exciting endeavor and I am excited to bring this to the Lone Star State.”

Franchising with ‘0% royalties’

Freshslice said that Parks is the first franchise partner in the U.S. to invest in the Canadian pizza franchise. The company said its ROI model includes “0% royalties, 0% ad fees, 0% ingredient mark-ups, and 1000% productivity on dough manufacturing.”

The company said that Parks, a Dallas-based CIO and tech executive, decided he wanted to invest into a business that would produce returns and benefit his community. It said he chose to invest in Freshslice because of its proven business and ROI model.

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