ParkHub Gets Investment From Jerry Jones, Plans New Device

The Dallas Cowboys owners has made an unspecified investment in the Dallas startup as it plans growth.


Dallas Cowboys owner Jerry Jones has been so impressed by the parking app company ParkHub, he’s invested an undisclosed amount of money in the Dallas startup, The Dallas Morning News reported.

Jones has had plenty of opportunity to evaluate ParkHub’s performance because last year ParkHub landed the Cowboys’ home, AT&T Stadium in Arlington, as a customer.

ParkHub also counts the Super Bowl, American Airlines Center and Levi’s Stadium in Santa Clara, California as customers.

The massive AT&T Stadium has between 12,000 and 13,000 parking spots, and during concerts and other such events, it can utilize up to 25,000 parking spots, some of which are borrowed from neighboring lots, the Morning News said.

Having AT&T Stadium as a client — and getting the investment from Jones — is special for ParkHub founder George Baker.

“Every time I walk into the place, I’m in awe,” Baker told the Morning News.

ParkHub leases parking software to companies and it receives a percentage of the each month’s parking revenue, the Morning News said. ParkHub also lease the handheld device Prime, which has a credit card scanner.

While ParkHub’s core business has revolved around athletic facilities, next year it plans to launch Pulse, a pancake-shaped sensor that can monitor cars as they enter and leave a lot in addition to detecting empty spots.

The new device can help them expand into new markets such as large hotels, convention centers and areas adjacent to public transit, the Morning News reported.

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