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AT&T Stadium
After 15 years in Houston, the Pepsi National Battle of the Bands showcase is moving to Arlington’s AT&T Stadium starting in 2027. [Photo: National Battle of the Bands]
HBCU Bands March into Dallas-Fort Worth for 2027
by Hilary Weaver | Jul 21, 2026
After seven years in Houston, the Pepsi National Battle of the Bands showcase is relocating to Arlington’s AT&T Stadium. Organizers say the move reflects the region’s growing pull for cultural and sports programming and a chance to put HBCU marching bands’ artistry, scholarship funding and decades of tradition in front of the region’s business and alumni networks.
by Lance Murray |
Mar 4, 2025
The 300-unit luxury apartment project is located across from Choctaw Stadium and nearby Globe Life Field, just several field-goal kicks from AT&T Stadium. Developed by Baltimore-based The Cordish Companies in a collaboration with the Texas Rangers, it's the first residential component of the Arlington Entertainment District.
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by Quincy Preston and David Seeley |
Jan 8, 2025
How Arlington’s Entertainment District became a destination for sports, culture, and entertainment is a story of vision and collaboration. Tech-focused design firm mma says it’s on the way to becoming "a global destination." Here's a look at how it all came together—and what's coming next.
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by David Seeley |
Oct 31, 2024
This is how bad it's gotten for anxious, wary Cowboys fans this season: Fireball Whisky will collect fans' tears after the Nov. 10 Cowboys-Eagles game at AT&T Stadium to help fuel its limited-edition launch of Crierball. Now that's what we call a shot.
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AT&T Stadium will host nine 2026 FIFA World Cup matches, including a globally watched semi-final. That's more than any of the other 15 host venues in the U.S., Canada, and Mexico. [Photo: blightylad-infocus/iStock]
The Last Word: Dallas Airport System’s Vincent Lewis on Prepping for the 2026 World Cup
by David Seeley | Aug 14, 2024
In 2026, AT&T Stadium will host nine FIFA World Cup matches, including a globally watched semi-final—more than any of the other 15 host venues in the U.S., Canada, and Mexico. A stunning 3.4 million spectators attended the 2022 World Cup matches in Qatar. Now Lewis is tasked with making sure arrivals and departures go smoothly in 2026 at Dallas Love Field Airport, Dallas Executive Airport, and the Vertiport in downtown Dallas.
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by David Seeley and Lance Murray |
Jun 18, 2024
As an official multi-year partner of the Cowboys, Aristocrat Gaming said it will have prominent signage throughout AT&T Stadium year-round—including in-stadium, on the concourse, and in-game branding. It's yet another example of how gaming and sports are becoming more and more entwined—from the new ownership of the Mavericks to micro-betting tech startups right here in North Texas.
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by Lance Murray |
Feb 13, 2024
The new hotel, at 888 Nolan Ryan Expressway, is Loews Hotel & Co.'s second and largest hotel in Arlington, and is described as "the first-of-its-kind" in the market. All together, the Loews Arlington complex offers nearly 1,200 guest rooms and 300,000 square feet of meeting space. One of its upcoming attractions: the 2024 MLB All-Star Game in July.
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by David Seeley |
Feb 5, 2024
No Final? No problem. JerryWorld in Arlington will still be the site of more 2026 FIFA World Cup matches than any of the other 15 host venues. That includes one of the biggest prizes—hosting one of the two globally watched semi-final matches. Jerry Jones called the announcement a "triumph" and "a fabulous success."
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Dallas-based Aircraft Tooling Inc. will be one of the companies attending the Waves of Innovation robotics event at AT&T Stadium November 15. [Photo: Business Wire]
The Robots Are Coming: ‘Waves of Innovation’ Event To Be Held at AT&T Stadium
by David Seeley | Nov 3, 2023
Olympus Controls and around 20 of its factory automation partners will be showcasing robotics solutions for manufacturing companies at the November 15 event. From sanding-and-polishing "cobots" to vision-guided robotic arms, the solutions aim to help solve 'historically low' labor participation rates.
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by Quincy Preston |
Oct 26, 2023
Dallas billionaire Clark Hunt, owner of the reigning Super Bowl champion Kansas City Chiefs, sat down with Anurag Jain at the Venture Dallas Summit on Wednesday. Hunt—the chairman and CEO of both the Chiefs and FC Dallas—was the headliner for the first event at the annual summit for innovators and investors at the Bush Center.
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by David Seeley |
Sep 19, 2023
On Sunday, FIFA President Gianni Infantino watched the Dallas Cowboys crush the New York Jets 30-10 from inside the owners suite at AT&T Stadium. During the game, he got an earful from Jerry Jones and Governor Greg Abbott on why he should come back there in 2026 to watch the World Cup Final.
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by David Seeley |
Aug 9, 2023
One Rangers Way—an architecturally striking luxury residential project being built in the Arlington Entertainment District—isn't slated for completion until December 2024. But pre-leasing has been underway for three weeks now, triggering "incredible interest and momentum," according to The Cordish Companies, the building's developer.
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American Flag Football's inaugural 2024 championship game will be played at the Ford Center at the Star in Frisco. [Photo: Dorti/Shutterstock]
Dallas Cowboys Are World’s No. 1 Most Profitable Sports Team, Forbes Says
by David Seeley | Jun 5, 2023
The Dallas Cowboys pile up more than some of the NFL's leading offensive and defensive statistics. They also stack up profits—more than any other team on earth by far, according to a new Forbes report. In the past three years alone, the 'Pokes pulled down $1.17 billion in operating income, according to Forbes' list of The Most Profitable Teams in Sports. And it wasn't only from the gridiron—the Cowboys bank profits in innovative ways through everything from e-sports and gaming to lucrative sponsorships.
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by Dallas Innovates | Staff Report |
May 18, 2023
The next World Cup is still three years away, but soccer fans in North Texas were already buzzing like crazy today. That roar you might have heard at the AT&T Discovery Center in downtown Dallas or the The Star’s Tostitos Plaza in Frisco coincided with the official unveiling of the FIFA World Cup 2026 Dallas logo and branding.
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by Dallas Innovates | Staff Report |
Dec 15, 2022
Earlier this week, we told you the Dallas Cowboys were planning $295 million in upgrades for AT&T Stadium. During NFL league meetings in Irving in the last few days, the team got a green light on their plan to pay for the job, Sports Illustrated's Mike Fisher reports.
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by David Seeley |
Dec 12, 2022
Jerry World is still a marvel to millions, but it's not quite as cutting-edge as when it first opened in 2009. Now the Dallas Cowboys are about to do something about it, with $295 million in upgrades planned for AT&T Stadium.
That's according to a report by Sports Business Journal, which says the refresh won't "radically alter" the look and feel of the 100,000-seat stadium. Instead, most of those millions will go toward refreshing premium spaces that are set for lease renewals, as well as upgrading back-end systems and technology in the run-up to the 2026 World Cup.
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