North Texans Tina Craig, Suzanne Droese, and Lynsey Eaton have collaborated on a new agency to represent fashion influencers.
Estate Five will focus on representing a wide range of talent, something Craig feels the larger agencies have lacked thus far, according to Business of Fashion.
“We’re not out to have a roster of girls who all look the same and are doing the same thing. We’re looking for people who have a different point of view,” Droese told the fashion industry publication.
“We’re not out to have a roster of girls who all look the same and are doing the same thing.”
Suzanne Droese
All three partners have slightly different backgrounds and experience in this realm. Craig created popular fashion blog Bag Snob; Droese of Droese Public Relations has had experience engaging with influencers; and Eaton has worked as an attorney in the fashion industry as well as co-creating fashion and lifestyle blog Tomboy KC.
Fashion bloggers and influencers have become increasingly important to the fashion industry, a fact Estate Five’s creators are very aware of. The Cut by New York Magazine credited Craig with using Instagram to help one designer sell $20,000 worth of handbags in less than a day.
Among the 14 names already signed by Estate Five is Diet Prada; Ashley Robertson, fashion blogger and rewardStyle producer; Katherine Barnes of Carrie Bradshaw Lied; and Matthew Zorpas of The Gentleman Blogger, according to BoF.
https://www.instagram.com/p/BfG7RYCHZdM/?hl=en&taken-by=bagsnob
Get on the list.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Famous for flip flops, Hari Mari has made its first flagship store a laid-back retreat—with a bar, yoga classes, and second-floor party space.
-
The Water Cooler at Pegasus Park—the largest shared nonprofit space in Texas — is a place designed to accelerate impact, together. From Big Thought to SVP Dallas to The Trust for Public Land, the 15 ‘exceptional nonprofits' were picked after an application process last summer. They’ll join Water Cooler's five founding tenants.
-
Pizza Hut has innovated pizza, so why not innovate consumer fashion too? Now you can wear the pepperoni-slice necklace of your dreams ($19.99), impress friends poolside in Pizza Hut slides ($24.99), get full-on crusty with a Pizza Hut tracksuit ($99.99), and more.
-
You'll also read about the FC Dallas Foundation opening a soccer field for My Possibilities, Hari Mari partnering with St. Jude's, North Texas Food Bank Starts Its New $500M Campaign, and more organizations making a difference in Dallas-Fort Worth right now.
-
At United Way of Metropolitan Dallas' fifth annual social innovation competition, local staffing agency for second chances Cornbread Hustle won $145,000 in funding. Also announced was United Way's plans to expand its social innovation work in North Texas with a new incubator program exclusively for women and entrepreneurs of color.
