Immersive Gamebox is growing fast. Only last year, the group gaming entertainment platform had three locations in the United Kingdom and one at Grandscape in The Colony north of Dallas. Today the company opened its 15th location in Dallas’ Deep Ellum neighborhood east of downtown, after opening other venues from Berlin to New York City to San Antonio.
Like all the others, the Deep Ellum location offers interactive, digital games played by groups in “fun smart rooms.” As you can see from the goggle-less players above, it’s not about AR or virtual reality. Instead, the “gameboxes” feature a range of tech including projection mapping, touch screens using the company’s patented Lidar, 3D motion tracking, and surround sound.
All that technology lets groups play 12 intuitive, fully interactive games—from retro arcade style games to puzzles for kids to “the first-ever life-sized slingshot Angry Birds game,” created in a partnership with Rovio Entertainment.
Teams of 2 to 6 play 30- to 60-minute games featuring levels and challenges designed to be fun, social, and collaborative.
Partnered with Netflix on a Squid Game experience
Another partnership, with Netflix, offers an even more timely experience based on the streamer’s most-watched series, “Squid Game.” That “intense” experience is only for those 16 and up, the company says.
“We’re excited to connect Immersive Gamebox with the culturally rich community of Deep Ellum and enhance the lively entertainment, music and arts that bring people together in the area,” Will Dean, co-founder and CEO of Immersive Gamebox, said in a statement. “Our goal is to support the neighborhood’s revitalization post-pandemic and offer a safe, fun experience for family and friends to enjoy.”
Raised $11M in June 2021
To fuel its growth, Immersive Gamebox raised $11 million in June 2021, when Dean predicted the future of retail would be experiential by nature, and promised to “elevate immersive entertainment to the next level.”
The Deep Ellum location is at 2525 Elm Street Unit 3C. For more info, you can go here.
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