Deep Ellum

Dallas Flip-Flop Brand Hari Mari Steps Into New Deep Ellum HQ

by | Jul 17, 2024
Just months after raising $10 million to spur its growth, and weeks after partnering with the Dallas Cowboys' Zack Martin, the Dallas-based footwear, gear, and apparel brand is sliding into a new home in the heart of Deep Ellum.
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The Last Word: Goodsurf CEO Zach Shor on Next Thursday’s Deep Ellum Opening
by | Jun 14, 2024
The surf's almost up in Deep Ellum, the historic neighborhood just east of downtown Dallas. Next Thursday, June 20, Goodsurf—a culinary and surf concept and subsidiary of Urban Entertainment Concepts—will open the doors and waves of its new venue at 317 S. Second Avenue.
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Surf’s Almost Up in Deep Ellum: Goodsurf Eyes Early June Opening with Bar, Restaurant, Beer Garden & Waves
by | May 1, 2024
After acquiring the North American and Caribbean rights to Germany-based citywave "standing wave" technology last year through its parent, Urban Entertainment Concepts, Goodsurf is ready to start rolling nonstop waves in one of Dallas' most entertainment-oriented neighborhoods.
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The Last Word: Tetris Fan on a New Interactive Version of the Game at Immersive Gamebox at Grandscape
by | Mar 4, 2024
Immersive Gamebox, a London- and Dallas-based group gaming company with two North Texas locations at Grandscape in The Colony and in Deep Ellum in Dallas, launched its new Tetris 1991 experience in late January and invited a special guest to kick it off: 13-year-old Willis Gibson, who earlier that month became the first person to "beat" the Nintendo Entertainment System version of Tetris. 
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Dallas-Based Rest, Newly Rebranded from NoiseAware, Lands Its Smoking Detection Solution on Oracle Cloud Marketplace

by | Feb 9, 2024
Based in Dallas' Deep Ellum neighborhood, NoiseAware went beyond its mission to detect noise-blasting guests by offering smoking detection technology. Now rebranded as Rest, it aims to help hotels and short-term rentals nip cigarette and marijuana smokers and vapers in the bud.
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Deep Ellum Music Festival Celebrates Area’s 150th Birthday, Benefits Mental Health Nonprofit
by | Nov 16, 2023
From noon to 8 p.m. this Saturday, Nov. 18, Dallas' Deep Ellum is continuing its 150th birthday celebration with the Deep Ellum Music Festival. Free and open to the public, the festival will benefit Foundation 45, a local mental health nonprofit born in Deep Ellum and serving musicians, artists, and the entire community with free group therapy.
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Deep Ellum Community Center To Open Saturday with Live Music, Historical Exhibition, Public Art, and More
by | Sep 27, 2023
Saturday's event is one of many marking this year's 150th anniversary of Dallas' historic Deep Ellum neighborhood. Saturday's event will begin just down the street from the center beneath an overpass, where attendees will experience the Center’s outdoor installation, “Invisible Deep Ellum,” followed by a live music performance at the new center by the Light Crust Doughboys.
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Surf’s Up in Deep Ellum! (But Wax Your Board for Next Year)
by | Jun 12, 2023
The neighborhood just east of downtown will be the home of Goodsurf Dallas, a new entertainment concept that combines surfing with a bar, restaurant, and beer garden experience. It will deploy "standing wave" technology from Germany-based citywave—from which Goodsurf's parent company just made a major acquisition.
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Rental E-Scooters, E-Bikes Return to Dallas as Part of City’s New Micromobility Program

by | May 23, 2023
Like a flock returning to a favorite haunt, electric rental scooters and e-bikes from Bird, Lime, and Superpedestrian will begin appearing on Dallas streets Wednesday. The move comes three years after they were banned from the city due to safety and clutter concerns. The focus now is on providing a more sustainable, safe, orderly, and equitable experience. See what's different this time—and how riders could get slapped with fines up to $200 for breaking the rules.
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Slutty Vegan Is Slipping Into Dallas’ Deep Ellum This Month
by | May 1, 2023
Slutty Vegan got its start in Atlanta in 2018 when founder and CEO Pinky Cole began selling her signature plant-based burgers over Instagram. Now, after raising a $25 million Series A and opening 10 restaurants in Georgia, New York, and Alabama, she's opening her first Lone Star location right here in North Texas—and aiming to build "a billion-dollar brand."
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Deep Ellum’s 150th Anniversary Rolls On with Mural Walking Tour, Arts Fair, Juneteenth Block Party, and More
by | Apr 14, 2023
Known as the “birthplace of the blues in Texas,” the district just east of downtown Dallas regularly buzzes with live music, street art, galleries, restaurants, clubs, and culturally creative retail. But all this year, Deep Ellum is kicking it up a notch. Here's what's in store over the next several weeks.
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The Last Word: Perkins&Will’s Ron Stelmarski on How His Firm’s Buildings Are Remaking Dallas
Stelmarksi has been the design director of Perkins&Will's Dallas office since 2011. According to Dallas Morning News architecture critic Mark Lamster, "nobody has done more to shape the city’s built environment this century."
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TV Personality Bevy Smith will Host Big Thought’s BIG NIGHT Fundraiser

by | Feb 15, 2023
The annual event benefiting the Dallas-based impact education nonprofit will honor creative visionaries and community leaders for their commitment to BIG ideas and their Big Thought Impact. The BIG NIGHT will be held March 4 at The Factory in Deep Ellum.
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Immersive Gamebox Opens Its Second DFW Location in Dallas’ Deep Ellum
by | Nov 21, 2022
Like all the others, the Deep Ellum location offers interactive, digital games played by groups in "fun smart rooms." As you can see from the goggle-less players above, it's not about AR or virtual reality. Instead, the "gameboxes" feature a range of tech including projection mapping, touch screens using the company's patented Lidar, 3D motion tracking, and surround sound. 
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Deep Ellum Is Celebrating Its 150th Birthday All Year in 2023, and You’re Invited
by | Nov 8, 2022
From a black-tie kickoff on January 19 to a parade, a music festival, a storytelling summit, and more, the Deep Ellum neighborhood just east of downtown Dallas is gearing up for a 2023 to remember. Known as the "birthplace of the blues in Texas," the district buzzes with live music, street art, galleries, restaurants, clubs, and culturally creative retail. The sesquicentennial will bring something new: the opening of the Deep Ellum Community Cultural Center. It's just one way 2023 will "shape the neighborhood’s future as a continued mecca for creatives, entrepreneurs, and all comers," says a Deep Ellum Foundation leader.
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UT Southwestern Is Selected as One of 12 NIH Obesity Research Centers
by | Sep 28, 2022
Over 150 scientists across dozens of departments will be part of the elite National Institutes of Health-funded, university-wide interdisciplinary research center. Dallas' UT Southwestern Medical Center is the only institution in Texas to be selected for the NIH initiative.

UTSW wants to translate scientific discoveries into new therapeutic strategies for the prevention and treatment of obesity, which it describes as a chronic disease affecting more than 40% of the U.S. population, with medical costs nearing $175 billion.
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