Fort Worth-based men’s razor company Supply appeared on the Nov. 3 airing of ABC’s “Shark Tank” and left with a $300,000 investment from Robert Herjavec for 15 percent of the startup.
“It was a surreal experience for us just making an appearance on the show, but we couldn’t have been more pleased with the outcome,” said Patrick Coddou, founder and CEO of Supply, in a statement. “I knew we had shaped a brand that sets itself apart, not only because of the innovative razor design but also the kind of standard we hold ourselves to, and I’m glad that resonated with Robert and the rest of the ‘Sharks.’”
Herjavec wasn’t the only ‘shark’ interested in Supply. Kevin O’Leary made a royalty offer that was outdone by Herjavec’s $300,000 offer, and Lori Greiner called Supply’s single edge design the “Cadillac of razors.”
The pitch, involving a comedian dressed as George Washington and mustaches, also was praised by the panel (which, as we all know, includes Dallas’ own Mark Cuban).
Supply is owned by engineer-turned-entrepreneur Coddou and his wife, Jennifer, who together founded the startup in 2015 out of their Fort Worth home. The small team is dedicated to making products from scratch that each have high quality and durability, operating under a simple tagline: “If it’s not hard-working, long-lasting, and ruggedly handsome—we don’t make it.”
The company is entirely based on doing grooming differently. Design is done from scratch in-house, and the “everyday essentials” Supply sells are made out of some the finest materials, like solid stainless steel and full grain leather. The company website hones in on integrity—all products have a 100-year guarantee and a replacement promise if any don’t live up to Supply standards.
Though originally launching with just a shaving and grooming line, Supply has since expanded. While the signature product is the classic single blade razor—”the only razor you’ll need for the rest of your life”—Supply now includes shaving accoutrements and products such as travel cases, marble shaving bowls, shaving cream, brushes, men’s skincare, and other shaving accessories.
The company has customers in 43 countries and was declared the most popular single edge razor in Kickstarter history when it raised more than $250,000 in 45 days.
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