Dallas-based ParkHub has announced a new five-year partnership with Frisco-based Major League Soccer club, FC Dallas, to enhance the game day experience at Toyota Stadium. As part of the deal, the parking technology firm’s innovative hardware and software will be used to manage the soccer club’s parking operations and streamline payment processing for ticket sales, merchandise, and food and beverage sales.
With more than 70 percent of the National Football League, National Basketball Association, National Hockey League, and Major League Soccer already using the company’s technology, FC Dallas fans can now expect an improved parking experience on game day, according to a news release. Onsite parking transactions will be facilitated with ParkHub’s mobile handheld point-of-sale device, Prime.
ParkHub, which has been recognized as an integrated software vendor in the payments industry by the Electronic Transactions Association, says its business intelligence platform—Suite—will help FC Dallas optimize game day operations and the fan experience. The technology will also support its FC Dallas youth soccer program.
“We’re excited to be working with ParkHub on delivering an improved parking experience for our fans on game day,” said Dan Hunt, FC Dallas President, said in a statement. “Working with a local Dallas company that is an industry leader made this a smart decision for us, and we look forward to this partnership.”
ParkHub has a history of success in making sports and entertainment entities more efficient and profitable while creating a better fan experience. This expansion of the partnership embodies the “innovative spirit” of Major League Soccer, according to ParkHub Chief Revenue Officer Chris Elliston. “It’s an honor and privilege to help support parking operations for the Cowboys, Mavericks, Rangers, and Stars, and we couldn’t be more thrilled to expand our partnership with FC Dallas,” said ParkHub Chief Revenue Officer Chris Elliston in a statement.
The expansion of the FC Dallas partnership embodies the “innovative spirit” of Major League Soccer, he added.
FC Dallas hosted almost 300,000 fans across all MLS and US Open Cup matches last year, according to ParkHub. The club opened the MLS season at Toyota Stadium on February 25th against Western Conference foe Minnesota United.
ParkHub also supports parking operations in other major industry sectors, such as municipalities, universities, and parks & recreation. Last fall, the parking tech company announced the acquisition of Smarking, a San Franscisco-based provider of parking software for commercial and real estate owners, just two months after acquiring Dallas-based Fuzse, a payment processing integrator.
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The first TOCA Social launched last August in London, attracting cast members from "Ted Lasso" and top Premier League players. The Dallas location, slated to open in 2023, will offer a three-floor, 56K-SF experience of dining, drinks, and interactive soccer games in 34 "TOCA boxes." The top two floors and their huge decks will offer "bonkers" views of the Dallas skyline—and may be a magnet for corporate events.
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Illinois-based Meridix is an unlimited streaming platform for any size team or organization, simplifying covering sports "live at any level." Founded in 2016, Plano-based Stack Sports serves over 50 million users in 35 countries through its SaaS platform offerings serving customers like the U.S. Soccer Federation, Little League Baseball, and USA Lacrosse.
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