Dallas’ WashMetrix Launches to Help $15B Car Wash Industry Keep Data on Track

The startup's software helps car washes make quick, informed decisions during a period of continued growth and consolidation in the industry.

Dallas-based WashMetrix officially launched today, aiming to optimize site operations and financial insights for the professional car wash industry. It aims to do that via its software platform, which is purpose-built for car wash owners to leverage their data in a centralized dashboard.

Co-Founder and CEO Rex Womble

The startup’s software helps car washes make quick, informed decisions during a period of continued growth and consolidation in the more than $15 billion industry, WashMetrix says.

“We’ve spoken to a lot of leading car wash companies who all have similar challenges,” WashMetrix co-founder and CEO Rex Womble said in a statement. “Car wash companies are looking for ways they can make all of their different systems work together to give them a more comprehensive picture of the business.”

The startup says the U.S. car wash industry is expected to grow at a compound annual growth rate of 4.8% through 2028, citing market research firm Grand View Research.

Using data to improve customer experience

Co-Founder and CTO Chetan Chouhan

Champion Xpress CEO Michael Murry is an early adopter of the WashMetrix platform and said it’s helping his company look at its operations in ways that weren’t possible before.

“To keep a sharp sword as you’re building washes and running washes you have to stay on top of your data,” Murry said in a statement. “It’s one thing to be able to collect the data; it’s another to be able to be creative with the data and use it to find ways to keep the customers happy by providing a better experience.”

A growing company with 24 washes across several states, Champion Xpress’s growth strategy centers around greenfield development, and the company expects to be above 40 locations by the end of the year. The company says that level of growth is aided by using WashMetrix, which allows it to free up their human capital.

Integrates with point-of-sale and accounting systems

[Dashboard image: WashMetrix]

“We’re growing fast and compiling and analyzing our data was taking up a lot of time for us—pushing a lot of ideas we wanted to explore to the back burner,” Murry said. “WashMetrix frees up our people to go back to those ideas. With the creative ways we’re able to segment the data we can make informed decisions and stay nimble.”

WashMetrix said it integrates with all major point-of-sale and accounting systems, including Sonny’s, DRB, Micrologic, QuickBooks, and Sage to display a consolidated view of an operator’s true financials, budget vs. actual details, and historical analysis. That enables owners to easily identify trends, find variances, and benchmark site performance, the startup said.

Co-founders sold an oil & gas management platform in 2019

WashMetrix co-founders Rex Womble and Chetan Chouhan share a background of success in launching companies. In 2014, they co-founded Dallas-based Archeio Technologies, a software platform that enabled oil and gas companies to “securely manage and intelligently search” well and land information. 

After building a growing customer base that included large, publicly traded companies and independent operators, the co-founders sold the company in 2019 to Houston-based Quorum Software, a Thoma Bravo portfolio company and a leader in digital transformation for the oil and gas industry. Terms of the sale were not disclosed.

David Seeley contributed to this report.

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