Dallas-Based Integrity Marketing Group Names New President of Integrity Life

Tess Grace, who has more than 30 years of extensive industry experience, will lead Integrity's robust and expanding life insurance efforts. She will work closely with Integrity's industry-leading partners and members of the executive leadership team to enhance the company's growth in the life insurance and long-term care markets.

Dallas-based Integrity Marketing Group LLC announced that industry veteran Tess Grace will become president of Integrity’s life insurance division called Integrity Life.

Integrity is a leading distributor of life and health insurance and provides wealth management and retirement planning solutions.

“With Tess Grace at the helm of Integrity Life, we have a leader dedicated to accelerating our transformative growth who will magnify opportunities for all of us to serve consumers in more holistic ways,” Bryan W. Adams, co-founder and CEO of Integrity, said in a statement.

Adams says Grace is the “perfect leader at the perfect time.”

The new exec “recognizes the vision of what we are building and is united in our dedication to revolutionize the industry,” he said. “Tess has consistently exemplified the qualities of a servant leader in every step of her career and is top tier in everything she does.

“I can’t wait to see the impact for good she will have on not only our organization and our partners, but on the lives of the millions of Americans we serve through our important life insurance and long-term care products.”

Grace, who has more than 30 years of extensive industry experience, will lead Integrity’s robust and expanding life insurance efforts. She will work closely with Integrity’s industry-leading partners and members of the executive leadership team to continue to enhance the company’s growth in the life insurance and long-term care markets.

Integrity said that for more than 15 years, Grace has been a respected and trusted leader at Mutual of Omaha, most recently serving as SVP of brokerage sales.

In that role, Grace was responsible for managing all life, long-term care and annuity products as well as building and maintaining brokerage relationships.

Integrity said she successfully led a broad and diverse team in developing and executing strategies to increase sales, improve producer experiences, and strengthen business operations.

She was instrumental in significantly expanding Mutual of Omaha’s life sales, with growth of more than 500% since being appointed in her latest role.

Grace also oversaw strategy and implementation of 2023 campaigns forecasted to bring in more than $900 million in life, health, and annuity product sales.

“One of the aspects of Integrity that impressed me most was seeing their culture so deeply rooted in their impact-driven mission — it’s a team of employees and partners truly committed to working tirelessly together to achieve something so much bigger than anyone could accomplish on their own,” Grace said in a statement. “It’s exciting to be part of such a once-in-a-lifetime opportunity to innovate an industry I’ve come to respect and value tremendously. I’ve been able to observe the vision of what Integrity is building and how they consistently put that vision into action.”

As president of Integrity Life, Grace will be responsible for leading Integrity’s life insurance division, and she will play a key role in managing relationships between Integrity’s distribution and carrier partners.

“Tess is nationally recognized as an influential leader — by joining Integrity, she will have an incredible impact on driving our mission forward,” Tom Dempsey, Integrity’s chief distribution officer, said in a statement. “With decades of experience, she has already forged strong relationships with many of our key partners, which will only be fortified in this new role.”

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