Integrity Marketing Group has launched the Integrity Foundation to drive what it said is meaningful and sustainable change that improves the health and wellbeing of the people it serves.
Mary Elyse Farah has been named president of the foundation. She previously was president of the Celanese Foundation where she led corporate social responsibility for a network of thousands of employees globally.
Irving-based Celanese Corp. is a technology and specialty materials company.
Dallas-based Integrity is a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions.
“Service has always been one of our most cherished core values at Integrity, and from day one our mission has been to make a meaningful difference in the lives of the people we serve,” Integrity co-founder and CEO Bryan W. Adams said in a statement. “The historic establishment of the Integrity Foundation helps us fulfill that mission in vital new ways, while empowering us to include other stakeholders — including our partners, employees, carriers, financial institutions and customers — in our charitable giving initiatives.”
Farah also served as a co-founder and member of the executive team of City Year Dallas, an AmeriCorps program that helps develop students into leaders through community service.
“Service and Partnership are core values at the heart of Integrity’s mission. Those values become even more powerful change agents when they’re galvanized by Integrity’s innovative, entrepreneurial spirit,” Farah said in a statement. “Through this historic announcement, we can now leverage the full strength of the Integrity community as a catalyst to expand on current initiatives and create new opportunities to give and serve.”
Integrity said that as one of the first organizations of its kind in the industry, the charity is guided by Integrity’s deeply held core values of Family, Service, Respect, Partnership, and Integrity.
The company said that the new foundation will mobilize its large partner, employee, agent, customer, and carrier networks and connect them to enriching opportunities that help protect life, health, and wealth, as well as promote vital, vibrant and sustainable communities.
Integrity said it and its partners have committed donations to be used in sponsorship of initiatives that support the Integrity Foundation’s key investment focus areas.
Integrity also gives its more than 5,000 employees two days of paid time off annually to serve in their communities. That equates to millions of dollars annually, the company said.
Employees actively donate their time, energy, and resources to a variety of causes nationwide, including food banks, shelters and other human services, education, public health, culture and arts, and many more.
Integrity said the cornerstone of the foundation’s mission is a focus on life, health, and wealth — three key pillars that holistically affect everyone’s lives.
To help support life, Integrity said investments are being made to develop and build safe places where families can grow and thrive, including the construction of state-of-the-art playgrounds in the communities where the company and its stakeholders operate.
The foundation promotes health by supporting community members and their families when hope is needed most. The Integrity Gives Back Toy Drive demonstrates that focus, benefitting children’s hospitals nationwide with more than 16,000 toys donated in 2022.
And to help support the wealth pillar, the foundation said it promotes success and development of young students, helping to ensure they’re prepared to lead fulfilling and successful lives. The foundation’s supported a back-to-school supply drive that has served more than 4,000 children in its first year.
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