Dallas-based coworking company Common Desk has acquired Dallas fitness provider The Gym of Social Mechanics, expanding Common Desk’s portfolio and its branded suite of office amenities.
“The Social Mechanics brand aligns well with us on all fronts, so acquiring it was a natural fit,” Common Desk founder and CEO Nick Clark said in a release. “We’re focused on being an ‘experience provider,’ improving productivity at work as well as each member’s well-being — our newest acquisition will create a well-rounded experience in our members’ work week.”
“We’re focused on being an ‘experience provider,’ improving productivity at work as well as each member’s well-being.”
Social Mechanics, which is on Lower Greenville in East Dallas, joins Fiction Coffee as a part of Common Desk’s portfolio. The gym offers a functional strength and conditioning program utilizing foundational lifts, body weight movements, yoga, and cardio to improve its clients’ fitness and health.
No financial terms of the acquisition were released.
Common Desk said that Cristen Trousdale, who opened the gym in 2013, will stay on as the gym’s general manager. Under Common Desk’s ownership, the Greenville Avenue location of Social Mechanics will “get a slight makeover.”
Common Desk, which was founded in 2012, said its members immediately will receive both discounted monthly memberships and drop-in rates to Social Mechanics.
The Social Mechanics brand soon will accompany Common Desk in a few of its newest locations offering a full-service gym and/or wellness classes to all occupants of the buildings it serves. Common Desk didn’t say which locations it’s targeting to add the gym concept.
Common Desk currently has locations in Deep Ellum, Fort Worth, Granite Park in Plano, and Oak Cliff.
COMMON DESK ON MISSION TO BECOME OFFICE ‘EXPERIENCE PROVIDER’
Clark’s aquisition last year of Method Coffee — rebranded as Fiction Coffee — added a full-service coffee shop to Common Desk’s coworking spaces with the intent of making them stand out from the competition.
Clark told Dallas Innovates in June that, “The coffee business has been a blast.”
“We’re building a company that’s able to run all of the experiences and amenities inside an office building. Common Desk is the brand servicing the flexible workspace within the project and the coffee brand acquisition allows us to run coffee and beverage services out of building lobbies,” Clark said.
In early April, Common Desk launched Common Desk Anywhere, a mobile coworking space housed in a vintage 1972 Airstream travel trailer.
Clark said the idea behind the mobile conference room is to give companies an opportunity for what he described as “great work experiences outside the office.”
The Airstream can be rented by companies for creative breakout sessions and can be set up wherever the company wants, Clark said.
Common Desk will celebrates its sixth anniversary in October. It has 70,000 square feet of space in North Texas and it plans to open more locations later this year and in early 2019.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.