Comerica Bank Launches SmallBizCo-Op to Support Small Businesses

The banking giant said that via its new SmallBizCo-Op concept, Comerica will share its assets and resources with small business customers in the region to help them achieve their goals—and get the perks usually reserved for big businesses.

"These opportunities are designed to deliver real value to our customers"—enabling them to "help strengthen their own customer relationships," said Cassandra McKinney, executive director of Comerica's Retail Bank.

Dallas-based Comerica Bank announced it is expanding its support for small businesses by providing North Texas customers with a set of unique new product and service offerings designed to help them grow and succeed.

The banking giant said that via its new Comerica SmallBizCo-Op concept, Comerica will share its assets and resources with small business customers in the region to help them achieve their goals.

“At Comerica, we believe in doing everything possible to empower our small business customers and give them the opportunity to succeed,” Cassandra McKinney, Comerica Bank’s executive director of the Retail Bank, said in a statement. “These opportunities are designed to deliver real value to our customers and create an even stronger relationship with them. In turn, our small business customers can then leverage these opportunities to help strengthen their own customer relationships.”

Small businesses account for 99.9% of all U.S. and 99.8% of all Texas businesses, Comerica said. Yet, most are often at a disadvantage compared to their bigger competitors—with significantly smaller budgets and fewer employees, and the owner usually playing multiple roles at once, Comerica said.

The bank said that Comerica SmallBizCo-Op is available as a no-cost benefit to Comerica small business customers. Comerica said it is sharing its assets and its clout to provide small business customers with a competitive advantage in a challenging business environment.

Giving small businesses the perks of big companies

The components of SmallBizCo-Op include:

  • SizeUp by Comerica – Allows Comerica small business customers to access competitive market research & data, better understand how their business compares to the competition, and ultimately make more informed business decisions. This perk is coming soon.
  • Sports Ticket Program – Provides small business customers with the opportunity to entertain a client or share a perk with their employees through free Dallas Stars, Texas Rangers or other Dallas sports tickets. Comerica will provide small business customers two tickets to one home game every 12 months.
  • Small Business Advertising Program – Gives small business customers the opportunity to advertise their business through Comerica’s sports media inventory, banking center marketing TVs, sponsored events and more. Comerica will advertise small businesses for free during Dallas Stars, Texas Rangers or other Dallas sports games. Businesses are limited to one radio ad placement over the life of the Comerica SmallBizCo-op program.

Comerica SmallBizCo-op also offers customers a way to save on everyday business expenses such as computer equipment, office supplies and more through multiple savings, rewards, and discount programs. This includes opportunities such as these:

  • Comerica is passing on its buying clout and big company pricing discount with a major office supply retailer to its small business customers, allowing them to purchase office supplies for up to 40% less.
  • Small business customers will get access to discounted pricing on software, hardware, computers and other small business technology solutions.
  • Comerica CoReward$ – Small business customers gain access to a one-stop, online shop with thousands of discounts in more than 25 categories, such as travel, home goods, cars, health and more, that are updated daily.

Expanding elevated experiences

The banking company said the launch of Comerica SmallBizCo-Op is the first of several elevated experiences in Comerica’s longer-term strategy of sharing its resources with its small business customers. It said that expanded elevated experiences are expected to roll out further this year.

“During our initial planning phase, we engaged many of our small business customers and invited them to share with us directly their specific pain points and needs. The product and service offerings we introduced today, as well as those planned for launch in 2023, have been designed specifically to address many of those needs,” Omar Salah, Comerica Bank’s director of Small Business Banking, said in a statement.

Based on the North Texas pilot program’s success, Comerica said it plans to introduce SmallBizCo-Op into other markets across the country in coming months and years.

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