Creative

Topgolf Names New COO of U.S. Venues, New CMO, and New Chief People Officer

by | Aug 2, 2021
The leadership moves are part of Topgolf's drive toward continued expansion. They follow Friday's news that former Topgolf COO Craig Kessler had been named CEO of Dallas' Buff City Soap.
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Former Topgolf COO Craig Kessler Named New CEO of Dallas’ Buff City Soap
by | Jul 30, 2021
Kessler helped Topgolf triple in size to nearly $1 billion in revenue, growing its venues from 25 to 70. Now he's bringing his track record of experiential innovation and franchise-building to the world of plant-based personal care.
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‘Age of Empires’ Legend Wants to Make Dallas the Center of the Gaming Universe
by | Jul 29, 2021
PeopleFun Founder and CEO Tony Goodman says his company has experienced explosive growth with mobile games like Wordscapes. In 2020, PeopleFun nearly doubled its staff over seven months, and that growth has only continued in 2021, says Goodman—who wants to make Dallas a destination for the gaming industry.
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A Slice of Fashion: Plano-Based Pizza Hut Drops Tastewear Line
by | Jul 27, 2021
Pizza Hut has innovated pizza, so why not innovate consumer fashion too? Now you can wear the pepperoni-slice necklace of your dreams ($19.99), impress friends poolside in Pizza Hut slides ($24.99), get full-on crusty with a Pizza Hut tracksuit ($99.99), and more.
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Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon

by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
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Urban Air Adventure Park Forms Unleashed Brands, Acquires Snapology, a Creative Play Company
by | Jul 14, 2021
With more than 165 locations in the U.S. and international franchises, Snapology expands Urban Air's offerings to include play-based STEM and STEAM learning. That should add even more momentum to Urban Air, ranked the #2 "Smartest-Growing Brand" in America by the Franchise Times.
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Flex in Demand: Venture X Partners with Standing Desk Innovator Vari
by | Jul 12, 2021
At a time when Venture X is planning to rapidly expand its footprint, the coworking company has teamed up with local workspace innovator Vari to furnish all of its new properties.
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Rory McIlroy Invests in Dallas-Based Drive Shack’s Puttery
by | Jul 12, 2021
McIlroy and his investment partnership will invest at least $10 million in the high-tech mini-golf concept, in exchange for 10 percent ownership in the equity of each Puttery venue planned to open through 2023—including one in the Dallas area later this summer. 
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ICYMI 2021: The Q2 Archive

You’ve found Dallas Innovates’ archive of news briefs from April to June 2021.
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The Citizenry Raises $20M To Grow Its Dallas-Based Artisan Home Décor Brand
by | Jun 29, 2021
Founded in 2014, The Citizenry is a direct-to-consumer, socially conscious home décor brand. Sourcing soft goods from artisans around the world, it's supported over 3,000 artisan jobs since 2019 and pays its partners more than twice the Fair Trade Standard.

Now, with a flagship store in New York's Soho and more stores on the way, The Citizenry is growing into a whole-home, omni-channel brand.
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Snack Strong: Frito-Lay’s New $5M Doritos Campaign Is Amplifying the Voices of Black Founders and Creators
by | Jun 28, 2021
As part of Doritos' new SOLID BLACK initiative, seven Changemakers will each receive $50,000 and the chance to share their stories on all of the brand's public channels, which includes limited-edition chip bags. Doritos is also committing $100,000 to nonprofit civil rights organization National Urban League.
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Stars Do Dallas: How 11 Celebrity Deals and Endorsements Are Building Local Brands
by | Jun 28, 2021
When Dallas-area businesses want to build their brands—or find investors—celebrities are the go-to move. From pop culture stars to sports legends with deep pockets, here's a roundup of recent deals and endorsements. 
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After Battling Nike in the Supreme Court, Dallas-based YUMS Relaunches Its Streetwear Brand

by | Jun 23, 2021
Founded by graffiti artist Tex Moton, who's designed uniforms for the Dallas Mavericks and worked with brands like Coca-Cola, YUMS is moving on from court cases and back to hitting courts—and streets and pop culture—with its innovative line of Sweet Series sneakers.
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Dear Giana Nike
Dear Giana: 12-Year-Old Dallas Creative Partners With Nike to Promote Its Global Air Max Accelerator Program
by | Jun 14, 2021
Dear Giana, a young Filipina-Mexican American wunderkind with a standout streetwear style, has been dubbed a prodigy. Known as an artist, fashion icon, and inspiration to some 23.4K followers, she's been named one of Vogue’s Global 100 "riveting creatives to watch."

Now, Giana has partnered with Nike to promote its global Air Max Accelerator program, where she'll turn ideas into actions that define the sneaker culture today.
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Electric Gamebox, an Immersive Group Gaming Platform With Locations in The Colony and the U.K., Raises $11M in Series A2
by | Jun 10, 2021
"Reinventing how video games are played," Electric Gamebox locations offer hyper-immersive games in digital smart rooms—using projection mapping, touch screens, 3D motion tracking, and surround sound without headsets. The company's goal: 1,000+ locations in the U.S. and U.K. by 2026. The company's first U.S. location opened in December in Grandscape in The Colony, just north of Dallas.
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‘Schitt’s Creek’ Stars Eugene and Sarah Levy Appear in Ad Campaign for Capital One Auto Navigator
by | Jun 7, 2021
The real-life father and daughter want you to know how easy it is to buy a car when you start with Capital One Auto Navigator, from the company's Plano-based financial services division. (P.S., French toast is probably not included.)
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