High-Tech U.K. Bar Concept Electric Shuffle Is About to Slide Into Deep Ellum

Fresh from the London Bridge and Canary Wharf in London, the chain of bar-eateries "reimagines" shuffleboard with "unparalleled vision technology" for an immersive, highly social experience. Get your wrists ready for craft cocktails, pizza, munchables, and—most importantly—shufflin' your puck down the board.

If golf can turn into gamified entertainment at venues like Puttery and BigShots, just imagine what you can do with a shuffleboard. Well, Electric Shuffle has—and it’s coming soon to Deep Ellum in Dallas.

The U.K.-based chain of bar-eateries “reimagines” shuffleboard with “unparalleled vision technology” for an immersive, highly social experience. Games are automatically scored and displayed on a table-side screen. Add in craft cocktails, live DJs, pizza and other munchables, and all you need to bring is a little wrist action.

The first U.S. location opens in November at 2615 Elm Street, and will look like this from the outside:

Electric Shuffle Deep Ellum exterior rendering [Image: Electric Shuffle]

“Deep Ellum’s layered mix of history, philanthropy, and innovation make it an inspiring destination that we’ve long admired,” said Gene Ball, CEO of Electric Shuffle USA, in a statement. “As we collectively make up for missed moments with friends, we’re stoked to raise the bar in a surprisingly competitive way that positively impacts the community.”

Electric Shuffle Deep Ellum interior rendering [Image: Electric Shuffle]

Playing Electric Shuffle

Old-school shuffleboard dates back hundreds of years, with a quiet, long table and one or two chaps sliding pucks down the sandy wood surface. But Electric Shuffle takes a “lightning rod” to that experience—by charging up their vision tech, making the game more immersive, and offering three different games inspired by different aspects of shuffleboard,

To play, two teams of up to 16 players will compete in the three featured games, sliding their pucks down the long, sanded path to point-scoring victory. 

The venue aims to provide “the ultimate social experience for groups or friends,” inspiring fierce competition as players try to clack each other’s pucks off the winning zone.

Electric Shuffle Deep Ellum interior rendering [Image: Electric Shuffle]

Craft cocktails, pizza, spritzes, and ‘Southern hospitality’

Also on the menu beside the craft cocktails and pizza: “seasonally inspired small plates” and sharing platters paired with local beers, spritzes, and more.

Electric Shuffle will be open for lunch and dinner Monday through Sunday and for brunch from Thursday to Sunday—when they’ll be offering what they call “an epic bottomless brunch option.” The venue says private events will also be available for groups ranging from 32 to 350.

Dallas-based Andi Benson, marketing manager of Electric Shuffle USA, tells us “it’s going to really be something special.”

Electric Shuffle Deep Ellum interior rendering [Image: Electric Shuffle]

From the creators of social darts concept Flight Club

Electric Shuffle is the latest entertainment concept from the creators behind social darts concept Flight Club, which has seven U.K. sites and two U.S. franchises in Chicago and Boston. Here’s a rendering of the Chicago franchise, which looks pretty swank. Now if they bring one of these here someday, we’ll really need to work on our wrist action:

Flight Club Chicago rendering [Image: Flight Club]

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R E A D   N E X T

  • A new GolfTEC training center has opened in Southlake to help duffers straighten their slices and handle their hooks.  The new 2,900-square-foot facility features four indoor training bays powered by TECSwing, using Foresight Sports simulators for lessons, club fitting, and practice. Each training bay is equipped with OptiMotion, a motion tracking innovation that "sets a new standard for how golf swings are measured and the way golf instruction is delivered," according to the company. Put off by your putting? The facility also has an indoor putting green with lessons utilizing TECPutt, a motion technology that analyzes face angle, loft, and path…

  • Get your slice ready. Dallas companies Flite Golf and Century Golf have teamed up to bring gamification tech to golf ranges and golf entertainment venues—with help from Senior Advisor Ken May, former CEO of Topgolf, Drive Shack, and FedEx Office.

  • The gender gap in computing is getting worse: In 1995 37% of computer scientists were women, dropping to 24% today. State Farm is taking action with a new STEM summit to engage girls in science, technology, engineering, and math. Registration is open until Sept. 18.

  • With Dallas ranked as one of the top cities in America for tech pros, UT Dallas and Fullstack have launched four skills training bootcamps focused on coding, cybersecurity, data analytics, and DevOps. The online bootcamps begin in November with tuition at $11,995 each.

  • Last week, BUiLT International celebrated its one-year anniversary as a non-profit organization working to advance the representation and participation of Black people in tech. Peter Beasley, the founder of the organization, was voted back as Chairman of the Board for another year.