Blue Star Sports Gains New CEO, Plans More Acquisitions

The Frisco company founded to streamline the fragmented youth sports industry plans to snatch up another 15-20 companies.

Blue Star Sports

Blue Star Sports is on a growth spurt — again. 

The Frisco company founded to streamline the fragmented youth sports industry has acquired 19 companies from around the world since its founding last year. And, if things go as planned, it will snatch up another 15-20 companies in the next year and a half, according to The Dallas Morning News‘ Melissa Repko. 

The most recent purchase came in August with Columbus, Ohio-based RegattaCentral, which develops software solutions for the rowing community. 

Blue Star Sports Founder Rob Wechsler told the Morning News he expects the company’s Frisco employee count to increase by 100 to 150 in the next six months. Currently, Blue Star has about 600 employees around the world. 

The continued expansion will happen with a newly appointed CEO. Wechsler is passing the helm of his burgeoning youth sports enterprise to Alex Alt and will step into a role as chairman of the board.

“The timing is perfect for adding an accomplished, results oriented, and passionate leader like Alex as we enter this next chapter of growth at Blue Star Sports,” Wechsler said in a release. 

“I’m eager to leverage the Blue Star platform as we transform the youth, amateur, and professional sports experience.”

Alex Alt

Alt most recently worked for Southlake-based Sabre where he led hospitality solutions, one of the travel tech company’s fastest growing units. During his time there, Alt tripled the size of Sabre Hospitality Solutions. 

“I am thrilled to be joining the market leader in Blue Star Sports as we embark on this next phase of innovation and growth,” Alt said in the release. “The company has assembled an amazing portfolio of capabilities, brands, and people. I’m eager to leverage the Blue Star platform as we transform the youth, amateur, and professional sports experience.”

Blue Star Sports has raised more than $200 million in funding from Jerry Jones’ family, private equity firms such as Providence Equity and Genstar Capital, and just this summer the NFL’s venture capital arm, 32 Equity, making it one of the driving forces behind the youth sports industry.


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