You usually don’t yell “Fore!” when you drive for a soccer goal. But that may be happening soon across Topgolf locations nationwide, when the Dallas-based company adds some soccer-related activations to its venues during FIFA World Cup 2026.
The company said it will be launching new international soccer-themed experiences across more than 100 U.S. venues this summer, including an interactive soccer-inspired golf game, in-venue soccer goals, tournament-inspired food and drink specials, and premium game day packages tied to the World Cup.
“From soccer-inspired game play and game day experiences to new menu items and everyday value offers, we’re giving our guests and soccer fans more ways to play this summer,” CEO David McKillips said in a statement. “Whether you’re here for the tournament, the food, or just a fun night out with friends and family, Topgolf is this summer’s ultimate sports and entertainment destination.”
Photo: Topgolf
Screening World Cup matches with gameday suites
Topgolf will be broadcasting every World Cup match on HDTVs throughout the venues, from playing bays to the bar, from June 11 through July 19. Guests can enjoy the matches from any area of the venue, the company said, with access operating as usual throughout the tournament.
Game day packages and premium gameday suites will also be offered at select Topgolf locations.
Back to those soccer goals: Topgolf will install full-size soccer goals in the outfield at 63 venues, giving customers a chance to rocket a golf ball into the net.
The company is also reintroducing a version of its Shot Shuffle game with a soccer-inspired twist from May 28 through July 19, transforming the game’s environment into a stadium atmosphere with country flags and a soccer ball tracer.
Two limited-time menus will also be rolling out this summer to represent the flavor of the World Cup and summer in general, Topgolf said.
Don’t miss what’s next. Subscribe to Dallas Innovates.
Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.
R E A D N E X T
-
North Texas has plenty to see, hear, and watch. Here are our editors' picks. Plus, you'll find more selections to "save the date."
-
Dallas' third poet laureate Kristoddie Woods steps in alongside youth poet laureate Cadence Diggs, a 17-year-old Booker T. Washington High School student, for a two-year term.
-
The new office is designed to simplify how organizations work with SMU—whether through research partnerships, workforce development, or student engagement.
-
"The old human-in-the-loop rules really don't work as well when you're looking at ubiquitous, automated AI agents that are acting 24/7 as digital workers." Danny Tobey, M.D., J.D. Chair, AI and Data Analytics DLA Piper ...speaking at Convergence AI Dallas on March 31 We're moving "from an era of chatbot AI, where there is always a human at the receiving end of recommendations, to agentic and physical AI," a world, Danny Tobey said, where AI "takes actions and makes decisions on behalf of humans" and "does so in ways that don't always stop for human intervention, permission and understanding." Companies…
-
Parkland Center for Clinical Innovation CEO Steve Miff shares approach to transparency in its prediction models.
-
Nine student and alumni teams made the finals in three tracks: undergraduate, graduate student, and alumni. Winning ideas ranged from AI sales coaching to radiation mapping and noninvasive brain drug delivery as the university’s entrepreneurship push continues to scale.
-
Cuban didn’t hold back at Convergence AI Dallas, where his onstage conversation with Alex Kantrowitz delivered blunt advice and unfiltered insights.
-
Dallas Innovates and our partners at the Dallas Regional Chamber spotlight the names you need to know in Dallas-Fort Worth's AI economy.
-
From June 24 to July 3 at The Bomb Factory in Dallas' Deep Ellum, Wingstop's House of Flavor experience will feature the brand's sauced-and-tossed wings, live DJs, gameday World Cup watch parties, merch, free tattoos and "nonstop vibes." Harlem rapper and songwriter FERG will perform on June 24.
-
The premium flexible workspace brand aims to bring founders, executives, and high-growth teams into a shared professional community.
