TopGolf

As World Cup Nears, Dallas-Based Topgolf Adds Some Soccer to Its Golf

by | May 28, 2026
Topgolf will be installing full-size soccer goals in the outfield at 63 of its U.S. venues during the World Cup this summer. Plus, Topgolf's Shot Shuffle game will get a soccer-inspired twist, transforming the game's environment into a stadium atmosphere with country flags and a soccer ball tracer.
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Topgolf Announces C‑Suite Leadership Moves and Key Promotions
by | May 19, 2026
The appointments include operations, finance, technology, golf partnerships, and venue leadership, bringing together experienced leaders from the entertainment, hospitality, gaming, and technology industries "to shape Topgolf's next chapter," the Dallas-based sports entertainment company said.
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Patented: Topgolf’s Golf Ball With Electrical Components—and More North Texas Inventive Activity
Dallas-Fort Worth ranked No. 10 for patent activity out of 250 metros for the week of March 3 with a total of 102 patents granted.
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Patented: Nanoscope Therapeutics’ Optogenetic Vision Restoration and More North Texas Inventive Activity
Dallas-Fort Worth ranked No. 9 for patent activity out of 250 metros for the week of Nov. 4 with a total of 156 patents granted.
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Topgolf Kicks Off Football Season With Field Goal Challenge Game

by | Sep 3, 2025
At 51 Topgolf locations nationwide, a goal post has been installed in the "outfield" so guests can swing at balls while getting into the fall football spirit. There's also a digital Field Goal Challenge game, plus "tailgate bundles" and football-themed menu items.
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Topgolf Launches Experience Inspired by Marvel Studios’ ‘Captain America: Brave New World’
by | Jan 30, 2025
Topgolf said the limited-time experience is available at all Topgolf U.S. venues Feb. 1 through April 13. It's accompanied by a national in-venue sweepstakes and limited-time menu items.
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Nothing Bundt Cakes Welcomes Former Yum Brands Exec as New COO
by | Sep 13, 2024
As the fast-growing specialty cake brand aims for 1,000 locations by 2027, the company looks to turbocharge its operations and franchise growth.
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Topgolf Callaway Brands To ‘Separate’ Four Years After Merger
by | Sep 5, 2024
Four years after Callaway acquired Dallas-based Topgolf for $2.6 billion in a merger that formed Topgolf Callaway Brands, the joint twosome is coming to an end. The company plans to spin off Topgolf in 2025—with Callaway retaining its revolutionary Toptracer technology.
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Topgolf Announces New Chief Operating Officer

by | Jul 19, 2024
Erin Chamberlin comes to Topgolf from PENN Entertainment, the largest provider of gaming entertainment in North America, where she was an SVP of regional operations since 2019.
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Topgolf Names New Chief People Officer
The appointment of Maryam Morse comes as Topgolf continues to innovate in the golf entertainment sector and expand its global footprint. Morse, who joins the company from Andrews Distributing, will oversee the Playmaker experience and support the company’s mental well-being platform.
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Dallas-Based Invited Sells Its BigShots Golf Business to Topgolf Callaway for $29M
by | Nov 2, 2023
Five years after acquiring BigShots Golf, Invited is stepping away from golf entertainment venues to "laser focus" on its nation-leading portfolio of private golf and country clubs, stadium clubs, and business clubs. Invited says its deal with Topgolf Callaway Brands has "just scratched the surface" of synergies the two aim to jointly pursue.
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‘Conversations With Champions’: Sports Titans Hunt, Nowitzki to Headline Venture Dallas Summit
by | Oct 16, 2023
The NFL and NBA icons—Clark Hunt and Dirk Nowitzki—will kick off and wrap up discussions on innovation and investment. They add to an "impressive speaker lineup" including Nextdoor Co-Founder Nirav Tolia and other trailblazing speakers. Here's the full roster.
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Topgolf Takes a ‘Swing Fore Childhood Cancer’ at Locations Nationwide

by | Sep 24, 2023
Hosted during Childhood Cancer Awareness Month, the fundraiser will be held this Thursday at Topgolf and Suite Shots locations across the nation, including Texas, California, Louisiana, Florida, Maryland, New Jersey, North Dakota, and Tennessee.
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Addison-Based Nothing Bundt Cakes Names Former TopGolf Top Leader as CEO
by | Jul 24, 2023
At both Topgolf and Dave & Busters, the exec led efforts "that nearly doubled unit count and increased average unit volume by double digits, and that growth mindset is key to what we want to achieve at Nothing Bundt Cakes," Roark Capital Managing Director Sarah Spiegel said.
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Retail Re-volution: The Experience Economy and ‘Eatertainment’ Are Unexpected Bright Spots
by | May 15, 2023
Dive into the trends reshaping the retail industry so this year, as spotlighted in recent reports from commercial real estate firm JLL. With insights from JLL Dallas' Rob Franks, discover how next-gen retail concepts are steering the sector towards an exciting future, and how small businesses are proving to be critical drivers of this transformation.
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Driving the Power of Play For All: Topgolf to Become Global Medaled Event in Special Olympics
by | Apr 19, 2023
The announcement means Special Olympics athletes will be able to compete in Topgolf as an individual or with a team through Special Olympics Unified Sports, which brings together people with and without intellectual disabilities on the same team for training and competition.
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