A New Dallas-based Startup Aims to be the ‘Online Dating’ of Residential Real Estate

HomematchX, founded in January, recently launched its new platform to virtually streamline the real estate experience. And because the COVID-19 pandemic is changing the market, the team expects to thrive.

HomematchX, a real estate matchmaking startup that connects similar buyers and sellers, has launched a new platform intended to move the industry forward.

The Dallas-based company is calling it the only platform that “maps sellers and buyers’ real estate journey and then virtually streams communication until an offer is made through the site.” HMX’s tech uses machine learning and human interaction to help people find the perfect home, schedule tours, make offers, execute purchase agreements, and close when they want. 

Think of HomematchX (HMX) like online dating for real estate. The intent is to find the best match for both buyers and sellers to make a future home sale.

[Image: Courtesy HomematchX]

HMX is about putting the people back in control. The platform provides options for every step of the way, from making an offer to closing. And timing isn’t a pressure—making it different from competitors—because HMX allows a connection on future sales up to 18 months or more in advance.

Buyers are able to see homes for sale up to three years out, with an option to transact in the moment and close later. On the sellers’ end, they can see how closely buyers match their home’s description and how far in advance their purchasing plans are for negotiations.

[Image: Courtesy HomematchX]

HMX described each side like this:

 Sellers can create a selling profile to share their expected time to sell, home preferences, home videos, host live streaming home tours, and use other marketing tools to highlight their home. Buyers can create a buying profile to share their home preferences, dream boards of home inspiration, a buyer video describing their interests, schedule tours, and make offers.

With the new launch, HMX is boosting its technology suite. In a release, the startup said the announcement shows its “initiative in building an advanced digital tool for homeowners, home buyers, and real estate agents for future transactions to come.”

“HomematchX is a direct path to being self-sufficient leading to an a-la-carte real estate service model,” CEO and Founder Stephen Lewis says. “Implementing video communication and allowing consumers to tour homes or negotiate a sale through virtual conversations will be a game changer. I like to call this model ‘straight to the source.’”

[Image: Courtesy HomematchX]

HMX was in development last year and officially launched on January 20, 2020 to create synergy between the homeowner and homebuyer.

“We are bootstrapping our business and have invested over $60,000,” Lewis told Dallas Innovates. “We are preparing to pitch our company to other investors as early as June 2020.”

The team is currently made up of three employees based in Dallas near Kessler Park, but Lewis says there are plans to hire five more this year. He’s looking for three more engineers, a partner as a technology officer, and one digital marketer.

Lewis says HMX is already generating revenue from marketing and expects to see growth in its subscribers. Profits are steady, but the startup is in a position to grow that.

Despite forming a company right before a global pandemic began, Lewis expects to succeed from here—and well into the future.

“We expect this year to see a growth in revenue due to innovative tools born out of COVID-19 and recent changes in the real estate market. Our company thrives off of the pandemic and we didn’t even know it at the time,” he says. “I expect to see an exponential increase in growth with more homeowners, homebuyers, and real estate agents having to shift business to the digital space. More of these individuals will have to get innovative and streamline processes to adjust with the current climate and I believe this will be a trend we see with future transactions to come long after the pandemic passes.”

HMX is currently only available in its home base, but is in the process of expanding to Houston, Austin, and San Antonio. Lewis says in the future, he’s open to merging with another company to take HomematchX public. 

The startup joins other virtual real estate platforms based in North Texas like Door.com, RealPage, and RefineRE.

“The world needed a solution that evolved with the ever changing real estate industry,” HomematchX Marketing Executive Stephanie Smith said in a statement. “HomematchX is the only product we have seen that allows all three parties of agents, buyers, and sellers to engage more effectively through the sales process. This is a tool for each party to track necessary information and close more deals.”

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