Real Estate Tech: RealPage Acquires Engagement Platform Modern Message

The DFW-based businesses plan to offer property management companies a complete renter engagement solution through combined platforms.

Real estate industry software and data analytics company RealPage is acquiring Modern Message, a Dallas-based property management engagement solution.

RealPage is expected to retain Modern Message’s employees and operations but move the company from its current downtown Dallas location to RealPage’s corporate headquarters in Richardson, according to a statement.

“Modern Message provides a unique boost to our already powerful resident engagement platform,” Jon Pastor, Senior Vice President of Consumer Solutions at RealPage, said in a statement. “The two solutions joined together enable our clients to give residents a rich rewards experience, boost ancillary revenue, resident loyalty and reputation scores, and see greater adoption of their RealPage solutions. In short, we will be able to offer clients and residents the full potential of a resident portal.”

The combined platforms include RealPage’s ActiveBuilding resident portal platform which handles payments, resident communication, and monetization of rentables and amenities. Modern Messages’ resident engagement platform, Community Rewards, has been adopted by over half of property management companies in the NMHC Top 50 and uses an interactive mobile experience to motivate and reward property residents.

ActiveBuilding will be a “perfect gateway” to bring Community Rewards to a larger industry audience, noted Modern Message co-founder John Hinckley in a statement. Co-founder Mike Ivey added that the two companies have a shared vision for resident engagement and loyalty.

Benefits of the new platform touted by the companies include: engagement driving increased leasing and e-commerce transactions for amenities and services, resident behavior motivation through a rewards program, improved property reputation, data-driven engagement and reputation benchmarking, and automation of delivering lease and renewal incentives to residents and prospects.

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