With Americas HQ in Dallas, U.K.’s Brand Finance Releases 2022 Global 500 Rankings

Some insights: TikTok is the world's fastest-growing brand; tech is the most valuable industry at $1.3 trillion; retail continues to thrive with Walmart jumping up a spot; the pharma sector showed faster growth over the last two years than any other; and the U.S. and China continue to dominate.

We spoke with the managing director of the company's Dallas Americas HQ about his firm's Texas business and plans for U.S. growth.

U.K.-based Brand Finance—whose Americas HQ is in Dallas—has released its 16th annual Global 500 report.

The world’s top 10 brands are shown above. Other insights from the report: TikTok is the world’s fastest-growing brand—with 215%  growth, its brand value shot up from $18.7 billion in 2021 to $59 billion this year.

“Media consumption has increased throughout the COVID-19 pandemic, but—what is more—the way we consume it has irrevocably changed,” said David Haigh, chairman and CEO of Brand Finance, in a statement. “TikTok’s meteoric growth is the proof in the pudding. The brand has gone from relative obscurity to internationally renowned in just a few years and shows no signs of slowing down.” 

The tech sector remains the most valuable industry in the report, with a cumulative brand value of close to $1.3 trillion.

Retail continues to thrive, with Walmart jumping from No. 6 to No. 5, following a 20% increase in brand value to $111.9 billion

The pharma sector has seen faster growth in the Global 500 over the last two years than any other, with Johnson & Johnson the most valuable at $13.4 billion. AstraZeneca is the sector’s fastest-growing at 77% growth, with Pfizer (58%) coming in second.

The U.S. and China dominate the rankings, with the U.S. accounting for 49% of the total brand value on the list and China claiming 19%. 

Laurence Newell, managing director, Americas, at Brand Finance’s Dallas HQ. [Photo: LinkedIn]

Dallas HQ opened in 2019

Brand Finance’s Americas HQ opened in Dallas in February 2019 with offices in Uptown. Founded in 1996, the firm is the world’s leading brand valuation consultancy.

“Brand Finance picked Dallas as its hub in the United States for its wealth of talent and excellent connectivity to the rest of the continent,” Laurence Newell, managing director of the Americas HQ, told Dallas Innovates. “We plan to command our growth for the U.S. market from here.”

Newell says his firm’s Texas clients include Dallas- and Austin-based IT services companies and a “really big client in the hardware business.” 

A ’92 graduate of SMU, Newell began working for Brand Finance six years ago in its Latin American division, before opening the Dallas HQ in 2019. Prior to joining Brand Finance, he founded two independent brand design and strategy firms in Mexico—Brandia and Marca Capital.

With six employees on the Dallas team and clients across the U.S., expansion  is “certainly” in the plans at Brand Finance. “Austin is a second important dot on the map for us,” Newell said. His company is also looking to open an East Coast office, perhaps in New York.

You can see the full Global 500 report here. 

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