With the tumultuous events of the past year, Walmart knew the upcoming holiday season was in need of a little extra shine—one that goes beyond the standard set of lights. That’s why the Bentonville, Arkansas-based multinational retail corporation recently announced that it was teaming up with tech giant Intel to reimagine the tradition.
With the intent to help people end 2020 “looking up,” Walmart is launching its Holiday Drone Light Show, a free and contactless experience that will illuminate the sky with the “joy and wonder of the holiday season.”
“We want customers and communities to enjoy a moment of rest, peace and hope,” William White, Walmart’s chief marketing officer, said in a statement. “From our summer movie drive-in to our fall gameday and Halloween experiences, we’ve been finding ways to help families enjoy seasonal traditions in a year when they thought it might not be possible.”
In eight communities across the country, the show allows families to witness holiday songs come to life via 1,000 synchronized Intel drones launched into the air.
The drones are able to create three-dimensional seasonal shapes and characters, such as snowflakes, reindeer, snowmen, and gifts. But, they also are programmed to appear ‘choreographed’ to holiday cult-favorites (think “Frosty the Snowman” and “Run Run Rudolph”).
Intel’s drones are meant to bridge the gap between art and technology. Each is described as a pixel of light that, when combined as one, paint the sky with dynamic 3D animations that tell a vivid story.
It’s not the first time the production has made an appearance in North Texas, though. In January, Intel put on a 500-drone light show at the grand opening of The Sinclair, a Marriott Autograph Collection Hotel, in Fort Worth.
Each event—billed a “fun and safe family night out” by Walmart—will also feature pre-show entertainment like music from local Djs and a short showing of “DreamWorks Trolls Holiday.”
On Dec. 5, the show will fly into Dallas at the Cotton Bowl. According to NBCDFW, Dallas will get two back-to-back displays since the first show sold out.
Additional locations include: Kansas City, Kansas; San Antonio, Texas; Doswell, Virginia; Phoenix, Arizona; Charlotte, North Carolina; Sacramento, California; and Fayetteville, Arkansas. There will also be a live-streamed version on Walmart’s Facebook, Instagram and TikTok channels.