For the United Way of Metropolitan Dallas’ upcoming OneUp The Vote campaign, it’s about securing digital awareness rather than fundraising dollars.
In the OneUp campaign, 14 social enterprises in the United Way’s GroundFloor program will vie for digital votes.
Beginning Tuesday through Oct. 30, people can go to OneUpTheVote.org to caste votes for their favorite organization. The GroundFloor fellows are eligible for prize money each week of the month-long campaign. The fellow with the most votes at the conclusion of the contest will receive a $100,000 grand prize.
United Way believes it’s a way to attract a younger crowd to the social giving arena.
“Our goal is simple: to meet the next generation of donors where they are — online,” United Way of Metropolitan Dallas CEO and President Jennifer Hilton Sampson said in a statement.
In addition to voting, the social services organization also wants people to join the conversation on social media by sharing the campaign and using #OneUp4Good.
“Our goal is to inspire more people to engage meaningfully in our mission — breaking the costly destructive cycle of school dropouts, poverty, and poor health. It will take all of us. And all our best ideas. So OneUp us with your own,” Sampson said.
Here are the social enterprises participating in the OneUp campaign:
Adaptive Training Foundation
AdvanceNet Labs/ SafeNight
Dallas Lighthouse for the Blind
Dallas Teacher Residency
Principal Impact Collaborative
The Society of St. Vincent de Paul
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