Dallas-based Topgolf, a leader in sports entertainment with over 100 venues globally, recently announced a number of new leadership appointments and promotions to support the brand’s evolving business goals, strengthen operational performance, and promote long-term value creation.

The appointments include operations, finance, technology, golf partnerships, and venue leadership, bringing together experienced leaders from the entertainment, hospitality, gaming, and technology industries “to shape Topgolf’s next chapter,” the company said.

“We’re building a leadership team with proven entertainment, sports and hospitality expertise to bring Topgolf into its next chapter,” Topgolf CEO David McKillips said in a statement. “These leaders bring deep operational expertise, strong track records, and a shared focus on innovation, execution and creating long-term value for the business to deliver an excellent experience for our guests and team members.”

Technology and in-venue services

Jay Spears joined Topgolf as chief information officer on April 6. Spears leads the brand’s global technology organization and the teams responsible for innovating solutions that power Topgolf venues, while helping develop a forward-looking digital strategy aligned to business goals, the company said. He oversees all technology functions, including cybersecurity, data and games, and partners, working across functions to fuel operational efficiency and long-term growth.

Spears joins Topgolf from CEC Entertainment, where he served as chief information officer for nearly six years. Prior to CEC Entertainment, he held leadership roles at Six Flags Theme Parks, Urban Air Adventure Parks, KPMG, and EZLynx.

Jason Weatherford also joined Topgolf on April 6 as vice president of In-Venue Services. In this newly created role, Weatherford guides the enterprise strategy, operational alignment, and financial performance of Topgolf’s core venue services, including food and beverage, retail, procurement, security, safety, facilities, and golf instruction.

With more than 35 years of experience in the retail and entertainment industries. Weatherford most recently served as VP of Retail and Revenue for Palace Entertainment. He previously held senior leadership positions at Six Flags Theme Parks overseeing in-park services, retail, games, rentals, and paid attractions, and also led in-park revenue operations for Cedar Fair Parks.

In-house promotions

Topgolf also announced the promotion of several existing leaders:

:: Erin Chamberlin, formerly chief operating officer, has been appointed president and chief operating officer, overseeing all operations, in-venue support services, event sales and technology functions. Chamberlin served as interim President since October 2025 and led the company’s transition and sale process from Callaway Golf Company to Leonard Green Partners. 

:: Susana Arevalo has been promoted from SVP Finance and U.S. Venues CFO, to chief financial officer, where she now oversees all finance and accounting functions. Arevalo has been with the brand since 2023, with a background in retail and restaurants, with prior experience at Wingstop Restaurants and Yum! Brands.

:: Jon Olsen has been promoted to general counsel from deputy general counsel, leading the company’s global legal, compliance and risk management functions. Since joining Topgolf in 2017, Olsen has served in multiple leadership roles within the legal organization, guiding expansion through capital markets activity, large-scale real estate growth and strategic transactions.

:: Scott Blevins, formerly GM of Toptracer, has been named president and GM of Toptracer. In this role, Blevins will lead the global operations and expansion of Toptracer technology across golf course ranges and broadcast platforms. Additionally, Blevins will oversee the operations of Topgolf Swing Suites, the company’s golf simulator product.

:: Amanda Lily Lam has been appointed VP of Golf Marketing for Topgolf and Toptracer, a newly created role, leading golf partnerships across both brands. Lam will be responsible for developing new events, campaigns and programs that appeal to avid golfers globally.

Regional restructuring

As part of its focus on operational excellence, Topgolf recently transitioned from a two-region operational structure to a three-region model led by three regional vice presidents.

Existing Topgolf operational leaders Cheli Breaux and Chris O’Neil were promoted from senior national director of operations to regional vice presidents. They are joined by Northscott Grounsell, who joined Topgolf on May 11 as the third regional VP and has more than 25 years of operational leadership experience spanning casino gaming, hospitality, food and beverage, and consulting.

The three regional vice presidents will guide operational performance in their regions, support venue leadership development, and drive consistent execution in partnership with venue teams and the Venue Support Center, Topgolf said.

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