The Last Word: Sow Good’s Ira Goldfarb on Ringing the Opening Bell at Nasdaq

“Today we’re ringing the bell in the same place where my father, a Holocaust survivor who immigrated to America and built a public company with his family, rang the opening bell in 1989.”

Ira Goldfarb
Co-Founder and Executive Chairman
Sow Good
.…on ringing the Nasdaq opening bell today with CEO Claudia Goldfarb and their Irving-based team.

Decades ago, Goldfarb’s father rang the opening bell for G-III Apparel Group, an American clothing company that designs, manufactures, markets, and sells women’s and men’s apparel. Today, the executive chairman of Irving-based Sow Good carried on the family tradition by ringing the opening bell at Nasdaq in New York’s Times Square with Co-Founder and CEO Claudia Goldfarb and their team.

Sow Good—a pioneer in the freeze-dried candy and treat industry—was celebrating its May 2 listing on Nasdaq under the ticker symbol SOWG.

Sow Good freeze-dried candy products [Photo: Nasdaq]

“Entrepreneurship, family values, and a commitment to creating jobs and positive impacts in our communities are the DNA of Sow Good,” Ira Goldfarb said in a statement. “The last year has proven our ability to transform niche trends into high growth categories and scale production capacity to meet that anticipated demand of freeze-dried candy. This is just the beginning of our growth trajectory, and we’re thrilled to commemorate this milestone today at Nasdaq’s studio.”

Goldfarb’s wife and co-founder, Claudia, explained in a statement why their company has achieved growth and success so quickly.

“In just our first year of exclusively producing freeze-dried candy and treats, we’ve built a strong foundation to support sustainable and rapid growth, from expanding our production infrastructure to growing our customer base and innovative SKU portfolio,” the CEO said. “We expect our recent Nasdaq listing to further enhance our market profile as we continue advancing our growth objectives.”

We last wrote about Sow Good in April, when the company appointed an interim CFO following the resignation of Keith Terreri, who had joined the company last December as So Good was announcing a $2.77 million private placement.

Last September, we took a deeper dive into Sow Good’s “pursuit of relentless innovation and mission to revolutionize and disrupt the candy industry” as it announced an earlier private placement of $3.7 million. 

The company made a whale of a pivot in January 2021 by announcing it had changed its name from Black Ridge Oil and Gas and become Sow Good Inc. to reflect its entry into the global freeze-dried food market, which was estimated at the time to total nearly $60 billion, according to market research company Technavio.

Sow Good team in New York’s Times Square May 20 2024 [Photo: Nasdaq]

You can watch a video of today’s bell-ringing event—and the co-founders’ emotional and inspiring comments—on this Nasdaq page. (Scroll ahead in the video for 2 minutes to see it start.)

For more of who said what about all things North Texas, check out Every Last Word.

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R E A D   N E X T

  • Brendon Fischer has been appointed interim chief financial officer of Irving-based Sow Good Inc., a trailblazer in the freeze-dried candy and treat industry, following the resignation of former CFO, Keith Terreri. “Brendon has been instrumental as we continue progressing our strategic growth initiatives to meet the robust demand in the freeze-dried candy space,” Sow Good Executive Chairman Ira Goldfarb said in a statement. “With his existing knowledge of Sow Good’s business model and decades of financial experience, we are confident in his abilities to support us through this transition. We would like to thank Keith for his time at Sow…

  • Irving-based freeze-dried candy and treat company Sow Good Inc., announced the appointment of Keith Terreri as permanent chief financial officer, beginning Dec. 4, and said it completed a $2.77 million private placement raised from 426,288 newly issued shares.  The share price of $6.50 represents a 30% premium to Sow Good’s last equity raise in September 2023, the company said. The additional flexibility this raise provides will help it meet growing customer demand. Before joining Sow Good, Terreri was executive vice president of business operations at NEC Corp. of America in Irving. Previously, he spent eight years as NEC’s CFO, and…

  • With Target and Cracker Barrel joining current retailers Hy-Vee, FYE, Big Lots, and Five Below, Irving-based Sow Good's freeze-dried candy sales continue to find sweet success. Next up: A new freeze-dried ice cream line is slated to launch in Q4 2023.

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